2. by e-mail request to: Campaign for Tobacco Free Kids therealstory@tobaccofreekids.org Victoria Almquist Manager, Outreach Campaign for Tobacco-Free Kids 1400 I Street, N.W., Suite 1200 Washington, DC 20005 202-296-5469 fax: 202- 296-5427 valmquist@tobaccofreekids.org www.tobaccofreekids.org online at: Missouri Dept of Health & Sr Services http://www.dhss.state.mo.us/KidsAndT obacco-MO02-20-02 Stanley R. Cowan, R.S. Community Policy Specialist Missouri Dept of Health & Senior Services Bureau of Health Promotion P. O. Box 570 920 Wildwood Jefferson City MO 65102-0570 573-522-2820 fax 573-522-2899 cowans@dhss.state.mo.us www.dhss.state.mo.us/SmokingAndTobacco Complete PowerPoint of each version are available:

3. The CTFK ppt CD provides data specific to every state - Just look in the “State Slides” folder - Open your state - Copy and paste

4. 9,900 tobacco-related deaths annually 41,500 new kids will try their first cigarette every year 18,200 kids will become new daily smokers every year 121,000 kids alive today will die from tobacco use $1.5 billion in annual health care costs related to tobacco use Tobacco’s Toll in Missouri

5. Potential Savings in Missouri If Missouri achieves just 1% reduction per year for 5 Years 203,000 fewer smokers in the state -- just from those averted in the first five years Saving 67,000 people from a premature death from tobacco use 21,900 Missouri kids alive today would be spared a premature death from tobacco use

6. Feel Free to Add Slides

7. Tobacco Industry’s “Change” In 1998 industry settled lawsuits with states Claim to no longer market to kids PR -- Feel-good corporate image advertising PR -- “Youth anti-smoking efforts”

8. PUBLIC statement of R. J. Reynolds "Position on Youth Smoking": "R. J. Reynolds Tobacco Company does not want children to smoke, not only because it is illegal to sell to minors in every state, but also because of the inherent health risks of smoking and because children lack the maturity of judgment to assess those risks." The Truth Marketing to Kids

9. PRIVATE R. J. Reynolds company memo: "To ensure increased and longer-term growth for CAMEL FILTER, the brand must increase its share penetration among the 14-24 age group which have a new set of more liberal values and which represent tomorrow's cigarette business." The Truth Marketing to Kids

10. Feel Free to Animate Slides Feel Free to Animate Slides

11. June 2001 study of California stores shows 48% have cigarette ads at kids’ eye level (3 feet or lower) 23% of stores place cigarettes within 6 inches of candy Average store had 17 tobacco ads Increased In-Store Marketing The Truth Source: Stanford Univ. School of Medicine; Univ. of North Carolina Dept. of Health

13. Feel Free to Re-format Slides

14. Ads in Magazines Popular with Kids Increased 33% After ‘98 Settlement Increased Magazine Advertising The Truth Source: Massachusetts Department of Public Health, May 2000

15. Ads in Magazines Popular with Kids Increased 33% After ‘98 Settlement Increased Magazine Advertising The Truth Source: Massachusetts Department of Public Health, May 2000

16. Feel Free to Add Recent News

17. NEWS UPDATE February 2002 #1 Philip Morris pulls advertising from 80 magazines #2 R J Reynolds likely to follow suit #3 Brown & Williamson increased ad spending by 25% Overall tobacco ad spending in 2001 36% lower than in 2000

18. NEWS UPDATE February 2002

19. PM says cutback is business decision, not political or moral decision PM relies heavily on promotions, direct mail, and point-of-purchase displays rather than print advertising NEWS UPDATE February 2002

20. PM has so much market share that benefit of print advertising may be negligible Ad stoppage can allow Philip Morris attorneys to claim to juries that the company has truly mended its ways NEWS UPDATE February 2002

21. NEWS UPDATE – Part II February 2002 As Big Tobacco cuts back on media ads Apparently also want tobacco control advocates to cut back on ads Lorillard Tobacco announced plans to sue American Legacy Foundation in Wake Co NC state court for some of its “Truth” ads.

22. NEWS UPDATE – Part II February 2002 Lorillard accuses Legacy of violating the MSA by conducting prohibited “personal attack on, or vilification of” tobacco companies Since Legacy’s first broadcast a TV ad of body bags in front of a tobacco firm's headquarters, cigarette makers have complained settlement ground rules were broken

23. NEWS UPDATE – Part II February 2002 Legacy’s response? Ads merely stated the truth - - therefore did not vilify anyone Additionally, tobacco companies are powerless to sue Legacy as it is only a beneficiary of MSA and was not a party to it Legacy has sued Lorillard in New Castle Co DE state court

24. NEWS UPDATE – Part II February 2002 “Is the truth campaign actually true?... any industry that is responsible for the deaths of more than 400,000 people a year is doing some pretty ugly things. And to point those out, is that vilification?" William H. Sorrell, Vermont Attorney General Chairman of the tobacco committee of the National Association of Attorneys General

25. Feel Free to Add Graphs, Pictures and Artwork

26. The Truth

27. PR to Avoid Change

28. The Truth The Wall Street Journal July 16, 2001

29. Philip Morris Report: "Positive effects [of smoking] include savings in public health-care costs and state pensions due to early mortality of smokers, and savings of public costs related to the support of the elderly." Response of Czech doctor Eva Kralikova: "Following that logic, the best recommendation to government would be to kill all people on the day of their retirement." The Truth What They Don’t Advertise

30. The Truth American Legacy Foundation

31. Show the “David & Goliath” Perspective Show the “David & Goliath” Perspective

32. The Challenge in Missouri

33. “You may fool all the people some of the time; You can even fool some of the people all of the time; But you can’t fool all of the people all of the time” – Abraham Lincoln “You can fool all of the people if the advertising is right and the budget is big enough” – Joseph Levine, movie producer

34. Let People Know How to Find and Track Legislation Who to Contact for Information

35. 2002 Missouri Legislation Current status of legislation can be obtained at www.house.state.mo.us Move cursor to 2002 Bill Info Then on Bill Tracking Search Select 2002 Advanced Then type in either –Keyword –Bill Number –Bill Sponsor

36. Additional Information Sources National Center for Tobacco-Free Kids 1400 Eye Street Suite 1200 Washington DC 20005 Tel: 202-296-5469 Fax: 202-296-5427 www.tobaccofreekids.org American Legacy Foundation 1001 G Street, NW, Suite 800 Washington, DC 20001 202-454-5555 phone 202-454-5599 fax www.americanlegacy.org

37. P.O. Box 570 Jefferson City MO 65102-0570 Tobacco related issues –Bureau of Health Promotion 573-522-2820 buchal@dhss.state.mo.us Cancer related issues –Bureau of Cancer Control 573-522-2841 cowans@dhss.state.mo.us DHSS contacts...