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Challenge the world Give Trout a Chance!. challenge the world WHY …

Published byElisabeth Lambert Modified over 9 years ago

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Presentation on theme: "Challenge the world Give Trout a Chance!. challenge the world WHY …"— Presentation transcript:

1 challenge the world Give Trout a Chance!

2 challenge the world WHY …

3 challenge the world WHO … … …

4 challenge the world HOW … … …

5 challenge the world Supporting NGO Supporting NGO Personal Catch Total Catch Leader Board Sponsor Retailer Actual River Fishing Spot

6 challenge the world THROW

7 challenge the world PULL

8 challenge the world MISS 

9 challenge the world HIT

10 challenge the world Round 1- Fall 2013 10 days 42,000 virtual trout caught 42,000 real trout stocked in Bulgarian rivers >7,000 FB players 10min average time per user spent ingame >4 800 new fans for Lidl Bulgaria FB page >70,000 impressions RESULTS Round 2 – Spring 2014 15 days 67,917 virtual trout caught 70,000 real trout stocked in Bulgarian rivers 9,779 FB players

11 challenge the world

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