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FORD SITE GREEN MANUFACTURING REUSE STUDY January 11, 2010 Presented by: Jay Demma Bonestroo, Inc.
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PRESENTATION TOPICS Project History/Background Market Interviews Workforce Analysis Site Assessment Conclusions
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SITUATION/CONTEXT Closing of Ford plant in 2011; 800 employees Declining manufacturing base Emerging green economy Green attributes of the Ford site
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PREVIOUS STUDIES 2007: Redevelopment of the Ford Motor Company Site Five land use scenarios 2008: Green Cities Green Jobs Minneapolis Saint Paul HVAC Controls Sensors & Monitoring Systems Bio-fuel Systems
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RFP SCOPE 1.“Feasibility study and cost assessment for redeveloping or reusing the existing Ford site, and perhaps the buildings, for a new manufacturer.” 2.“Identify the specific site characteristics and building needs, and employee qualities and skills, sought by manufacturers in each of the identified green industry sectors.” 3.“Identify the job skills needed in the identified green industry sectors.” “Analyze the findings from the above work tasks to determine if the Ford site is appropriate for reuse by any of the identified industries.”
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CONSULTANT TEAM
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OVERVIEW OF RESEARCH PROCESS MARKET INTERVIEWS WORKFORCE ANALYSIS SITE ASSESSMENT
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OVERVIEW OF RESEARCH PROCESS MARKET INTERVIEWS WORKFORCE ANALYSIS SITE ASSESSMENT OPTIMAL OUTCOME
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NATIONAL TRENDS IN MANUFACTURING US Non-Farm Employment, 1939-2009 1944 Mfg is 38% of jobs 1979 Mfg peaks at 19.4 mil jobs 2009 Mfg is 9.3% of jobs (12.4 mil jobs)
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TRENDS IN GREEN INDUSTRIAL PARKS Highly competitive environment “Green” has caught on among economic developers Estimate of 100+ green parks actively marketing nationwide All industrial properties, though, are potential competition Many local governments subsidize cost of clean-up, land, and sometimes rent
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MARKET INTERVIEWS In-depth interviews with green manufacturers (45-50 min) Company decision makers Challenging environment 2,500 firms profiled 74 firms contacted (59 refusals) 13 completed interviews Several interviews with firms outside of target industries (e.g. solar companies)
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MARKET INTERVIEWS Subsidies are essential Access to highways is important Green sites are desirable but not essential Companies that sell direct to consumers need to be perceived as green Companies on a supply chain are not motivated by a need to be perceived as green
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WORKFORCE ANALYSIS Alignment of workforce skills at Ford plant with skills/staffing patterns in 5 green industries Electric vehicle manufacturing HVAC controls manufacturing Wind component manufacturing Sensors and monitoring equipment mfgr. Bio-fuels component manufacturing Evaluation of training center
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WORKFORCE ANALYSIS Industries with strongest overlap with Ford workforce are: Electric Vehicle Manufacturing HVAC Controls Occupations with strong overlap & retraining potential Team assemblers Painters Inspectors Electronic & electromechanical equipment assemblers Welders, cutters, solderers, and brazers
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WORKFORCE ANALYSIS Manufacturers are increasingly integrating production with design & engineering Ford facility and workforce is almost exclusively production-based Most interviewed maintain a more diverse staffing pattern (production, engineering, sales, etc.) Location of site will draw interest from firms looking for young engineers, technical & professional workers as well as production workers
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WORKFORCE ANALYSIS Built in 1997 Classrooms, media center, auditorium, robotics lab Could be valuable for retraining workers Most desirable among emerging industries with new technologies and skills (e.g. solar and wind) Location of training facility may seriously limit effective reuse of site Could be interim use in other redevelopment scenarios Training Center 40,000 square feet
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SITE AND BUILDING ASSESSMENT Tour of site to identify issues and assets Estimate costs associated with four development scenarios
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Scenario 1: Demolish All Buildings COSTS Demo: $8.2 mil Construction : TBD Manufacturing Sq Ft: TBD
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Scenario 2: Reuse All Buildings COSTS Demo: $0.7 mil Const : $17.6 mil Manufacturing Sq Ft: 2 Million SF
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Scenario 3: Reuse Paint Building Only COSTS Demo: $5.4 mil Const: $5.8 mil Manufacturing Sq Ft: 550,000
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Scenario 4: Reuse Warehouse Building Only COSTS Demo: $5.9 mil Const: $2.7 mil Manufacturing Sq Ft: 250,000
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CONCLUSIONS Subjective Decision Chart
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CONCLUSIONS Expect Heavy Subsidies Focus the Marketing Effort HVAC Controls Sensors & Monitoring Systems Solar Panels Strategically Reuse Portions of the Site Track the Economy and Time Any Investment Consider Creating a Park or District with Strict Green Standards
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QUESTIONS
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