1. Shahnawaj Ansari,Roll no.2
TATA GROUP
Sawan Nishad,Roll no.25
Jyoti Gaud, Roll no.11
Adiba Khan, Roll no. 17
Shahnawaj Ansari,Roll no.2
MMS 1st Year

3. Pioneers of TATA Group Jamsetji tata Darobji tata Naval tata
J.R.D. Tata Ratan Tata

4. Tata Group Growing History
Faoundation
Consolidation
1990 Onwords
Expansions

5. RANKS ACHIEVED TATA Steel 6th largest steel maker in the world.
TATA Motors
among the top five commercial vehicle manufacturers in the world.
TCS
leading global software company
TATA Tea
second largest branded tea company in the world
TATA Chemicals
world’s second largest manufacturer of soda ash
TATA Communications
world’s largest wholesale voice carriers

6. History
The Tata Group was founded as a private trading firm in 1868 by entrepreneur and philanthropist Jamsetji Nusserwanji Tata.
In 1932, Sir Nowroji Saklatwala became the group’s chair
Six years later
Jehangir Ratanji Dadabhoy Tata
(J.R.D.) took over the position
In 1991 J.R.D.’s nephew, Indian
business mogul Ratan Naval Tata,
succeeded him as chairman of the Tata Group.

7. Market Segmentation 1874 Central India shipping
Weaving and Manufacturing company
1902
Taj mahal palace and towers
1907
Tisco
Tata limited in London

8. Contd… 1910 Tata electric Companies 1911 Indian Institute of science
1917
Tata oil mills

9. Contd… 1983 Tata salt - Desh ka namak 2001 Tata AIG 2006
Tata credit Cards

10. Aim Of Tata Group The aim of Tata Group is improve the qualities
Of society by virtue of integrity , Understanding
Excellence ,unity and Responsibility and Reach
At the top

11. CORE VALUES Integrity Spirit Agility Passion for excellence Unity

12. BUSINESS SECTORS Tata companies operates in seven business sectors.
The total revenue of Tata companies, taken together, was $62.5 billion (around Rs251,543 crore) in , with 61 per cent of this coming from business outside India, and they employ around 350,000 people worldwide.
The Tata name has been respected in India for 140 years for its adherence to strong values and business ethics.
There are 27 publicly listed Tata enterprises and they have a combined market capitalization of some $60 billion, and a shareholder base of 3.2 million.

13. Information systems and communications
The Tata group has well-established enterprises in the fields of software and other information systems, telecommunications and industrial automation.
E.g. nelito systems, tata technologies (10)
tata sky, virgin mobile India(7)

14. Engineering
The Tata group has a robust presence in engineering, with operations in automobiles and auto components and a variety of other engineering products and services.
E.g. Automotive,
jaguar land rover,
tata motors(25),
Engineering: voltas,
TCE consulting engineers

15. Materials
The Tata group is among the global leaders in this business sector, with operations in steel and composites.
E.g.Metals: corus,
natsteel asia,
Composites: tata advanced materials

16. Services
The Tata group has widespread interests in the hospitality business, as also in insurance, realty
and financial and other services.
E.g. Hotels, property development: Indian hotels,tata housing development company
Financial services: tata capital, tata financial services

17. Energy
The Tata group is a significant player in power generation and is also involved in the oil and gas segment.
E.g. Energy: north delhi power, tata BP solar

18. Consumer Products
The Tata group has a strong and longstanding business in watches and jewellery, and a growing presence in the retail industry.
Consumer products: titan industries, Tetley group

19. Chemicals
The Tata group is one of the largest producers of soda ash in the world.  Additionally, it has interests in fertilisers and in the pharmaceuticals business.
E.g. tata pigments, general chemical industrial products

20. Products and Services for CONSUMERS
Agriculture
Automobiles
Beverages
Charter flights
Cooling appliances
Crockery
DTH television
Financial services
Food
Holiday homes
Hotels
Housing
Jewellery
Leather
Retail
Solar appliances
Telecommunications
Watches and clocks

21. Products and Services for BUSINESSES
Advanced composites
 Aerospace
 Agricultural products
Automotive industry
Beverages
Books
Chemicals
Construction
Consultancy
Defence
Design services
E-learning
E-trading
Energy
Engineering
Financial services
Food products
Funding
Hospitality
Industrial equipments IT

22. MERGERS AND AQUISITIONS
TATA communications (formerly VSNL) acquired CEC (China enterprises communication) with 50 % stake in June 2008.
TATA motors acquired jaguar and land rovers (UK based) with a value of $ 2.3 billion in March 2008.
Telco construction equipment company acquired Hughes telecom India (Spain based) with 79% stake in March 2008.

23. Specialty in TATA Group
An extraordinary range of disciplines.
Business management skills.
Inter-company mobility
Continuous Improvement
The Tata group is one of the world’s largest private-sector employers

24. Opportunities Strengths Threats Weaknesses 1)India’s recent
SWOT Analysis
Strengths
1)resources and capabilities
2)vast experience (steel and automobiles)
3)The business model.
Weaknesses
1)Distribution
2)value chain innovation
3)macro environment
4)in order to serve the global markets with high quality and low price.
Opportunities
1)new markets
2)Exports
3)Acquisitions
e.g. jaguar and land Rover
Threats
1)India’s recent
2)mergers of global
3)markets
e.g.Vodafone,Reliance

25. CURRENT STRATEGIES Expending globally (globalization strategy)
acquiring other companies in different countries
No frill strategy; “a low frill strategy combine a low price and low value added, low perceived product/services benefits and a focus on a price sensitive market segment.
invested a huge amount in research and development in order to achieve the highest degree of quality at the lowest price

26. News Update: (April 12, 09) – tata motors presents new buses, TATA motors marcopolo limited, a joint venture of TATA motors and marc polo of Brazil introduced its starbus range of buses in Punjab.
CONCLUSIONS: In the whole: the group acquiring the different strategy in the different market, in the home country TATA’s strategies are same as to cost leadership and differentiations.

27. Any Questions……