1. GPS Navigator Suhaila Rashed – H00224503 Hessa Abdulla – H00226549

2. Outline Outline : Company SWOT Analysis Choosing a product or service or new product/service Rationale for needing a Marketing Plan Marketing Plan Branding Promotional strategies Distribution strategy Online Technologies

3. Tom-tomCompany Tom-tom Company : o Netherlands. o Navigation solutions. o Global leader in navigation and mapping products. o GPS navigation software

4. SWOT Analysis Strengths Weaknesses Latitude and Longitude 100% Atmospheric weak signals

5. SWOT Analysis OpportunitiesThreats Facilitate traffic movement

6. Choosing a product or service or new product/service GPS Navigation Device GPS Navigation Device A space-based satellite navigation Target Market

7. Rationale for needing a Marketing Plan

8. Marketing Plan Definition. - The part of the business plan outlining the marketing strategy for a product or service. Why? -Help you reach your target audience. -Boost your customer base. - Helps you set clear, realistic and measurable objectives for your business.

9. Branding According to TomTom CEO Alexander Ribbink, the new TomTom logo reflects TomTom’s care for its customers, its hands-on mentality and its passion for the best, high-quality navigation products and services.

10. Promotional strategies Focus on delivering high quality technical resources and supportive training solutions.

11. Distributionstrategy Distribution strategy Easy for people who need a information about the ways and places. Have a many updates for the device. It’s useful for people who always use a navigation for trips on smartphone and they prefer it to be in the car.

12. OnlineTechnologies Online Technologies

13. Thank you