1. COELCE, A LOT MORE THAN ENERGY!

2. What is ecoelce? A program to trade recyclable waste for discount on the energy bill.

3. How it works? Machine and Data card CLIENTS COELCE And... environment DEPOSIT OF RESIDUES

4. POS machine Data Card How it works? Machine and Data card

5. All machines in the project are listed in the collection station (Registration by login and password unique to the machine). To carry out transactions with the server there is a protocol for exchanging messages. Transactions between the collection of machines and the server are encrypted. In case of failure of communication with the collection server machines, it can continue to receive the collections with manual mode. Management system by the user and the access profile; All transactions are recorded in the system management. R&D project

6. MAKE THE ECOELCE CARD Energy bill + subscribe term of membership in collection station. The customers are oriented how to separate the recyclables. SEPARATION OF RECYCLABLES At home, the participant separates garbage from recyclable materials for each type of waste. EXCHANGE The recyclable waste should be separated by type and taken to the Ecoelce collection station. The residue is weighed and the value of the offer (the equivalent weight) is automatically credited to the energy bill. Each type of recyclable has a specific value. DISCOUNT ON ENERGY BILLS After that, the energy bill of the customer gets the discount. How it works?

7. received wastes

8. waste receivable PAPER White paper Cardboard Mixed paper (Magazines) Exercise book (without the cape) Book GLASS Packing from glass Bottle of beer Bottle of refrigerant Glass from glass Packing of Coffee Packing of Mayonnaise Oil of kitchen IRON Tin of beer Tin of soft drink Iron in general Wires Nail Battery of car PLASTIC Bottle of refrigerant Packing of detergent Packing of household bleach Packing of margarine Glass plastic

9. colletion station Trade the waste in low income communities

10. colletion station Fixed Stations – daily service to communities

11. results To people 418.832 registered customers Participants (R$ 1.578.586,00 o 668.892€) Granted Bonuses US$ 751.708

12. Data for 2007/january to 2012/november results To environment 13.601 tonnes Waste collected Energetic Efficiency 51,7 GWh/month

13. To contribute with the income generation and the liquidity of the energy bills of low income population. To provide profitable occupation in areas of risk. To contribute with the reduction of the electric clandestine connections. To contribute with the reduction of the breach of meters of energy. To reduce the diseases caused by the pollution of the solid residues exposed to the environment values

14. To provide a cultural change in the population, allowing the knowledge of the use and reuse of the natural resources and of the real contribution of his acts for the life of the new generations. To allow and to guarantee the citizenship, thinking which counts of energy and of other public utilities indicate and confirm the dwelling. To reduce the environmental impact provoked by the solid residues, lifting up his rate of recycling and economy of energy. values

15. awards Local, nacional and mundial 1st – Society Integration Category One of 25 better innovations the last ten years in Brazil. One of the most important latin america project, based on the Wordlwide Pact principles.

16. ONU – World Business and Development Awards awards Established by the International Chamber of Commerce in 2000, the biennial World Business and Development Awards (WBDA) are the first worldwide business awards to recognize the crucial role of the private sector, large and small, in implementing the Millennium Development Goals (MDGs). The spirit of the awards lies in the pursuit of innovative and productive core business practices to sustainable development and to help make the societies where they operate better places to live and work. In 2008 the World Business and Development Awards received a record number of 104 entries from 44 countries. The organizers and the International Judging Panel are impressed by the overall high quality of projects submitted and it was a great challenge to select only 10 winners. The Ecoelce was one of the chosen projects. Benefits for the natives of Ceará. Pride for the Brazilians. Example for the world.

17. Thank you! ecoelce@coelce.com.br