1. All You Need to Know* *more or less Tom Peters/GE Infrastructure/Orlando/24January2006

2. Slides at … tompeters.com

3. Cause

4. “Create a ‘cause,’ not a ‘business.’’ —Gary Hamel

5. “Management has a lot to do with answers. Leadership is a function of questions. And the first question for a leader always is: ‘Who do we intend to be?’ Not ‘What are we going to do?’ but ‘Who do we intend to be?’” —Max De Pree, Herman Miller

6. “We are a ‘life Success Company”’ -founder, RE/MAX

7. Artist

8. Leader Job 1 Paint Portraits of Excellence !

9. “I never, ever thought of myself as a businessman. I was interested in creating things I would be proud of.” —Richard Branson

10. People

11. Brand = Talent.

12. “Leaders ‘ do’ people.” —Anon.

13. Our Mission To develop and manage talent; to apply that talent, throughout the world, for the benefit of clients; to do so in partnership; to do so with profit. WPP

14. Decency

15. “It was much later that I realized Dad’s secret. He gained respect by giving it. He talked and listened to the fourth-grade kids in Spring Valley who shined shoes the same way he talked and listened to a bishop or a college president. He was seriously interested in who you were and what you had to say.” —Sara Lawrence-Lightfoot, Respect

16. Grace

17. “Thank you”

18. “The two most powerful things in existence: a kind word and a thoughtful gesture.” —Ken Langone

19. Rodale’s on “Grace” … elegance … charm … loveliness … poetry in motion … kindliness.. benevolence … benefaction … compassion … beauty

20. Intangibles

21. “Hard is soft. Soft is hard.”* *In Search of Excellence

22. Self- management

23. “ The First step in a ‘dramatic’ ‘organizational change program’ is obvious— dramatic personal change!” —RG

24. You = Your Calendar

25. “You must be the change you wish to see in the world.” Gandhi

26. “Before you can inspire with emotion, you must be swamped with it yourself. Before you can move their tears, your own must flow. To convince them, you must yourself believe.” —Winston Churchill

27. MBWA

28. “The first and greatest imperative of command is to be present in person. Those who impose risk must be seen to share it.” —John Keegan, The Mask of Command

29. “A body can pretend to care, but they can’t pretend to be there.” — Texas Bix Bender

30. “You can’t lead a cavalry charge if you think you look funny on a horse.” —John Peers, President, Logical Machine Corporation

31. Curiosity

32. “Why?”

33. Ears

34. “If you don’t listen, you don’t sell anything.” —Carolyn Marland/MD/Guardian Group

35. Conformity

36. “While everything may be better, it is also increasingly the same.” Paul Goldberger on retail, “The Sameness of Things,” The New York Times

37. “Companies have defined so much ‘best practice’ that they are now more or less identical.” Jesper Kunde, Unique Now... or Never

38. “To grow, companies need to break out of a vicious cycle of competitive benchmarking and imitation.” —W. Chan Kim & René Mauborgne, “Think for Yourself —Stop Copying a Rival,” Financial Times/08.11.03

39. “The short road to ruin is to emulate the methods of your adversary.” — Winston Churchill

40. Action

41. “ We have a ‘strategic’ plan. It’s called doing things.” — Herb Kelleher

42. A man approached JP Morgan, held up an envelope, and said, “Sir, in my hand I hold a guaranteed formula for success, which I will gladly sell you for $25,000.” “Sir,” JP Morgan replied, “I do not know what is in the envelope, however if you show me, and I like it, I give you my word as a gentleman that I will pay you what you ask.” The man agreed to the terms, and handed over the envelope. JP Morgan opened it, and extracted a single sheet of paper. He gave it one look, a mere glance, then handed the piece of paper back to the gent. And paid him the agreed-upon $25,000.

43. 1. Every morning, write a list of the things that need to be done that day. 2. Do them. Source: Hugh MacLeod/tompeters.com/NPR

44. Focus

45. “Dennis, you need a ‘To- don’t ’ List !”

46. “I used to have a rule for myself that at any point in time I wanted to have in mind — as it so happens, also in writing, on a little card I carried around with me — the three big things I was trying to get done. Three. Not two. Not four. Not five. Not ten. Three.” — Richard Haass, The Power to Persuade

47. Change

48. “If you don’t like change, you’re going to like irrelevance even less.” —General Eric Shinseki, Chief of Staff. U. S. Army

49. “We eat change for breakfast! —Harry Quadracci, QuadGraphics

50. “ I’m not comfortable unless I’m uncomfortable.” — Jay Chiat

51. “ The most successful people are those who are good at ‘plan B.’” —James Yorke, mathematician, on chaos theory in The New Scientist

52. Relentless

53. “This [adolescent] incident [of getting from point A to point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his character: Grant had an extreme, almost phobic dislike of turning back and retracing his steps. If he set out for somewhere, he would get there somehow, whatever the difficulties that lay in his way. This idiosyncrasy would turn out to be one the factors that made him such a formidable general. Grant would always, always press on—turning back was not an option for him.” —Michael Korda, Ulysses Grant

54. Richard & Kevin

55. Sir Richard’s Rules: Follow your passions. Keep it simple. Get the best people to help you. Re-create yourself. Play.

56. Kevin Roberts’ Credo 1. Ready. Fire! Aim. 2. If it ain’t broke... Break it! 3. Hire crazies. 4. Ask dumb questions. 5. Pursue failure. 6. Lead, follow... or get out of the way! 7. Spread confusion. 8. Ditch your office. 9. Read odd stuff. 10. Avoid moderation!

57. Passion & Enthusiasm

58. I am a dispenser of enthusiasm.” —Ben Zander

59. “Nothing is so contagious as enthusiasm.” —Samuel Taylor Coleridge

60. “A man without a smiling face must not open a shop.” —Chinese Proverb* *Courtesy Tom Morris, The Art of Achievement

61. Hustle

62. “Most important, he upped the energy level at Motorola.” —Fortune on Ed Zander/08.05

63. Sunny

64. Half-full Cups: “Ronald Reagan radiated an almost transcendent happiness.” —Lou Cannon

65. “A leader is a dealer in hope.” Napoleon

66. Aim High

67. The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. Michelangelo

68. “Beware of the tyranny of making Small Changes to Small Things. Rather, make Big Changes to Big Things.” —Roger Enrico, former Chairman, PepsiCo

69. Stay Hungry. Stay Foolish. Steve Jobs

70. Dream

71. “the wildest chimera of a moonstruck mind” —The Federalist on TJ’s Louisiana Purchase

72. “Tell me, what is it you plan to do with your one wild and precious life?” —Mary Oliver

73. Sell

74. . “ Everyone lives by selling something.” – Robert Louis Stevenson

75. Value-added

76. $798

77. $415/SqFt $798/SqFt

78. Study more Renew more Tailor more Offer more Listen more Market more Practice more Challenge more Socialize more Smile more Follow-up more Plan execution more

79. Experience

80. Experience: “Rebel Lifestyle!” “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.” Harley exec, quoted in Results-Based Leadership

81. No Limits

82. “You do not merely want to be the best of the best. You want to be considered the only ones who do what you do.” Jerry Garcia

83. !