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200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 True/False HARD T/F Short Answer 1- WordDOUBLE
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Internet reservations for hotels are now routine.
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TRUE
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“W” Hotels feature wireless amenities such as wireless Internet and wireless phones
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TRUE
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High Tech amenities are not important to the hotel business
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FALSE
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Travelers want a clean room and someone to keep it clean
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TRUE
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The development of Holiday Inn was one of the marketing innovations that changed the hospitality industry
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TRUE
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Financing is the means of getting a company’s products and services to the customer
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FALSE
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The customers’ total experience with a company determines their attitude toward the company.
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TRUE
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. Advertising campaigns use radio, TV, newspaper, & Internet
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TRUE
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Most hotels and motels conduct marketing research
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TRUE
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Travel and tourism is good for the economy
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TRUE
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Travel and tourism ranks as this in the US retail business
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Third largest retail business
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Most often used to attract customers willing to pay an added price
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Elegant extras (fancy amenities)
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Comfortable feeling, warm, safe, clean, individual attention by the staff
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Intangible product
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Oversees all meals, drinks, banquets, and meetings
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Food and Beverage Manager
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TIA
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The Travel Industry Association of America
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Combination of methods used to inform customers of the products
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Promotion
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Communicating directly with the customers to determine and then satisfy their needs
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Selling
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All the activities used to plan, price, promote, and sell services or products
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Marketing
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The management practice of varying the price of a room based on current demand
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YIELD (management)
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A specific group of people (market) who share similar characteristics
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TARGET (market)
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Travel and tourism provides over _________ jobs for Americans
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18 million
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Services offered to guests for convenience
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Amenities
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Best describes the characteristics of a target market
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Demographics
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Hilton Hotels announced plans for the first luxury hotel here
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in space
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A hotel employee that deals with hotel receipts, expenditures and daily audits is the
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Financial Manager
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