1. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 True/False HARD T/F Short Answer 1- WordDOUBLE

2. Internet reservations for hotels are now routine.

3. TRUE

4. “W” Hotels feature wireless amenities such as wireless Internet and wireless phones

5. TRUE

6. High Tech amenities are not important to the hotel business

7. FALSE

8. Travelers want a clean room and someone to keep it clean

9. TRUE

10. The development of Holiday Inn was one of the marketing innovations that changed the hospitality industry

11. TRUE

12. Financing is the means of getting a company’s products and services to the customer

13. FALSE

14. The customers’ total experience with a company determines their attitude toward the company.

15. TRUE

16. . Advertising campaigns use radio, TV, newspaper, & Internet

17. TRUE

18. Most hotels and motels conduct marketing research

19. TRUE

20. Travel and tourism is good for the economy

21. TRUE

22. Travel and tourism ranks as this in the US retail business

23. Third largest retail business

24. Most often used to attract customers willing to pay an added price

25. Elegant extras (fancy amenities)

26. Comfortable feeling, warm, safe, clean, individual attention by the staff

27. Intangible product

28. Oversees all meals, drinks, banquets, and meetings

29. Food and Beverage Manager

30. TIA

31. The Travel Industry Association of America

32. Combination of methods used to inform customers of the products

33. Promotion

34. Communicating directly with the customers to determine and then satisfy their needs

35. Selling

36. All the activities used to plan, price, promote, and sell services or products

37. Marketing

38. The management practice of varying the price of a room based on current demand

39. YIELD (management)

40. A specific group of people (market) who share similar characteristics

41. TARGET (market)

42. Travel and tourism provides over _________ jobs for Americans

43. 18 million

44. Services offered to guests for convenience

45. Amenities

46. Best describes the characteristics of a target market

47. Demographics

48. Hilton Hotels announced plans for the first luxury hotel here

49. in space

50. A hotel employee that deals with hotel receipts, expenditures and daily audits is the

51. Financial Manager