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Published byAmie Hudson Modified over 9 years ago
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Ⅰ.Introduction Ⅱ. 1. Preparation before Business Negotiation
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Ⅰ.Introduction 1. What is Business English? 2.What makes our course a special one? 3.What method will we adopt for our teaching and learning?
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1.What is Business English? (1)Related to International trade (2) A part of English for Specific Purpose & a specialism with English teaching and learning (3) Different things to different people (4) A form of international English
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2.What makes our course a special one? The object of the course is to improve the students’ ability to use English in the field of business.
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3.What method will we adopt for our teaching and learning? Practical exercises
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Preparation before Business Negotiation 1.Language Points ( 1 ) expertise; ( 2 ) culture; ( 3 ) pragmatic; expertise culture pragmatic; ( 4 ) holistic; ( 5 ) subtlety holistic subtlety 2.Questions for Comprehension
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expertise [ ˌ eksp ɜ : ˈ ti:z] n. [u] expert knowledge or skill, esp. in a particular field; special skill or knowledge that is acquired by training, study, or practice. ① We were amazed at his expertise on the ski slopes. ② The problem is that most local authorities lack the expertise to deal sensibly in this market.
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culture ['k ʌ lt ʃ ə(r)] n. [u, c] customs, arts, social institutions, etc. of a particular group or people. ① working-class culture; ② the effect of technology on traditional cultures
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pragmatic [præg ˈ mæt ɪ k] adj. treating things in a sensible and realistic way; concerned with practical results. ① a pragmatic approach to management problems; ② They're pragmatic about the spending cuts.
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holistic [hə ʊˈ l ɪ st ɪ k] adj. relating to and taking into account the whole of something rather than just parts of it. ① We need to take a holistic approach to this issue. ② This holistic philosophy of car making has a long tradition at Ford.
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subtlety [ ˈ s ʌ tlti] n. [c] subtle distinction,etc. ① He has shown enormous strength, great intelligence and great subtlety. ② Subtlety is one of the arts of both diplomacy and statecraft.
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Q1.What should negotiators first know before any negotiation? Q2. Why are misunderstandings very common in international negotiation? Q3. In what way can we say interpreters are not reliable for the negotiation? Q4. Which language is used the most frequently in international negotiation? Q5. How to understand “negotiators who understand a foreign culture’s subtleties may be thrown off”?
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