1. 5E ELECTRONIC CO.

2. Outline

3. 5E ELECTRONIC CO. In 2010 By Gökhan Toker (CEO) Mehmet İveynat (CFO), Ekim Kurtulmaz (CTO), Serkan Atrek (CTO), Kaan Denizer (CTO) Şişli, İstanbul

4. Mission ‘’Our main ambition is to make teaching and being taught easier and better by using technology with reduced cost. We increase the education quality for every student. It is important to be reliable and to provide customer satisfaction for us. In the light of this vision we want to become best company in this sector.’’

5. Vision ‘’Our firm aims to improve education system by selling the Electronic Tables with reduced cost. The product has many useful properties that have benefits for both teacher and students. We try to produce and universalize our product in principles of quality, reliability and business ethics.’’

6. Our Goals Easier teaching & presenting Affordable & Useful boards Making prevelant Mobilized

7. Our Values Respect to customers Honesty Reliability Accessibility

8. Our Objectives Innovating electronic board to make it more useful Reducing cost of electronic board to encourage customers to buy the product Becoming a reliable and great company in market

9. Organizational Chart CEO (Gökhan Toker) CTO (Hardware) Kaan Denizer CTO (Software) Serkan Atrek CTO (Software) Ekim Kurtulmaz CFO (Mehmet İveynat)

10. Corporate Identity

11. Smart Board Detecting the movements  computer Reflecting  Board

12. Development Plan

14. 3D Model

15. Target Market Educational Institutions (universities, high schools, etc.) Big Companies

16. Pricing Strategy

17. Sales Strategy Personal contacts Online orders

18. Promotion Strategy Brochures Media advertising to newspapers

19. Financial Assumptions Selling price is 599 TL for first year. The price of a unit increases 6.5% per year because of inflation rate. Cost of one product is about 311 TL for first year and 331 TL for second year, 353 TL for third year, 376 TL for fourth year and 401 TL for fifth year according to inflation rate.

20. Financial Assumptions No depreciation cost for the company because of no need to buy machines or equipments except office materials 4000 TL per month for advertising Long term loan about 100.000 TL for 60 months option with 0.95% interest rate per month and interest payment about 2194 TL per month

21. Break-even Analysis

22. Income Statement

23. Summary of Financial Projections