1. Indicator 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.

2. Vocabulary Headline Illustration Identification Copy Layout White space

3. Explain the purpose of each element in an advertisement

4. Describe the purpose of an ad’s layout

5. Identify approaches businesses can use with headlines to achieve the ad’s objectives

6. Explain ways businesses can use illustrations in advertisements to focus reader’s attention on the product

7. Describe copy techniques that businesses can use to create desire for a product in a print advertisement

8. Identify types of information contained in the identification element of advertisements

9. Discuss the impact of color on an advertisement’s message

10. Explain how the image/art used in an advertisement can support or detract from an ad’s message/product being sold

11. Discuss how the copy should coordinate with the headline

12. Describe how white space affects the elements of advertisements

13. Explain how the consistent use of design across media helps to promote brand identity

14. Discuss the role of typography in creating brand identity

15. Describe the impact of layout in creating brand identity

16. Explain the importance of coordinating an ad’s style with its other elements