1. Membership Development Report Region 4 Meeting January 2010 Tarek Lahdhiri, PhD, PE, PMP, SM-IEEE Region 4 MD Chair 1

2. Responsibilities l Promote Membership Development and diversity l Development, implementation and evaluation of programs intended to recruit new members, retain existing members and recover members l Analysis of membership statistics l Support the Senior and Fellow membership program l Create new MD products that fits the Region l Enhancement & maintenance of the MD Web pages l Communicate member feedback to IEEE MD committees 2

3. Key Activities in 2009 l Participated in MD meetings l Developed and distributed Media to promote MD resources l Conducted workshops and seminars to increase IEEE membership awareness l Special visits to local sections l Presented Membership Benefits Module 3

4. Nov-09 - Membership Snapshot 4

5. Dec-09 – Active Membership by Region Record Year for IEEE : 397,001 Region 4 Membership Change from 2008 to 2009: l Professionals: ( - 1%) l Graduate Students: +27.3% l Undergraduate Students: +14.1% l Total: +2.4%, Second Best Change in the 6 US Regions 5

6. 2010 Renewal – Through Dec-09 6 l Last Year > l 45.5% through Dec

7. MD Team Strategy  January through April – 85% effort - Retention / Arrears Recovery – 15% effort - Recruitment  May through August – 15% effort - Arrears Recovery – 85% effort - Recruitment  September through December – 85% Recruitment – 15% Renewal monitoring Recruitment is now the primary growth- driver of membership 7

8. MD Team Strategy  Maintain total membership count at same level as prior year  Recruit new (not a member previously) higher grade members above the Section’s total recruitment from the prior year  Migrating members – those who moved from one section to another do not qualify  Use SAMIEE for MD analysis in your area and reaching your membership 8

9. Member-Get-a Member Program l Member-Get-a-Member rewards current IEEE members for referring new members to join. l Members receive $15 per higher grade member recruited. l $2 per student member recruited l HG members cannot earn awards on students recruited. l Annual max award of $90 per member 9

10. Plan for 2010 l Develop Membership Development Plan for R4 l MD Chair in every Section l Membership Kit for all sections l Promote the of use SAMIEEE and access to the MD Virtual Community l Promote Membership Development. Discuss member benefits and the value of Networking l Visit Student Branches and discuss the career benefits of IEEE membership and life after graduation 10

11. Plan for 2010 (Ctnd) l Participate in the MD meetings. l Work with local Societies to support a membership desk at their conferences. l Make use of the IEEE-USA Membership Incentive and IEEE membership incentives. l Deliver MD Training at every Region Conference and meeting. l Promote Senior Member upgrades. l More communications with Section MD Chairs. 11

12. Key Websites for MD Development l IEEE MD Website (Main) http://www.ieee.org/web/volunteers/membership_dev l IEEE MD Virtual Community https://www.ieeecommunities.org/ieee.md.net?type=join l IEEE-USA Career Navigator http://careers.ieeeusa.org 12

13. MD Tools and Resources 13

14. Membership Development Manual l Member Benefits l Membership Development Calendar l Monthly Checklist l Letter Templates Brochures l Prospect Brochure l Multimedia CD-ROM l Member-get-a-Member Program & Business Cards l Society, Standards Memberships l Benefits Brochure l IEEE Financial Advantage Program Giveaways l Posters l Bookmarks, Pens, Bumper Stickers Membership Recruitment Kits 14

15. Membership Development Manual l Description : l The must-have resources for MD officers l Advice for developing new members and retaining old l Also available in PDF format l Usage : l Summary of duties l Membership development guidelines, calendar l Correspondence templates l Concise list of member benefits l How to respond to objections 15

16. Online Order Form www.ieee.org/mdsupplies 16

17. MD Online Community https://www.ieeecommunities.org/ieee.md.net Repository of MD documents Communicate Collaborate Share Practices Time-sensitive alerts Archive of past MD webcasts 17