1. It’s Not About Pie When It Comes To The Facts… David Onder & Alison Joseph SAIR 2012 1

2. 9608 students Master’s Comprehensive Mountain location Residential and Distance 2

3. Eye on the pies Which is the largest in Year 1 - Green, Blue, or Purple? Which have increased from Year 1 to Year 2? NONE! 3

4. Purpose Conveying information to stakeholders –What is important? –What answers are sought? –What can we learn from this table or graph? –Is the information easy to decipher? 4

5. Inspiration Stephen Few Edward Tufte Juice Analytics Others 5

6. Guiding principles Consistency –color –text –layout Maximize Data-Ink ratio (Gestalt principles) Reduce Chartjunk –Chart type –Use of color All that glitters is NOT gold! 6

7. Quantitative perception Very PreciseNot Very Precise Length 2-D Position Width Size Intensity Blur 7

8. "most quantitative data analysis can be performed quite well... using only four types of objects" Points Lines Bars Boxes Few, 2004, p. 46 8

9. Freshman Applicants, Acceptances & Enrollees 9

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19. Here is the overall change … 19

20. 20052006200720082009 In- State Out- of- State In- State Out- of- State In- State Out- of- State In- State Out- of- State In- State Out- of- State Applied4,152812 4,0517793,995797 6,0521,279 9,5022,823 Male 1,998354 1,9663771,938326 2,875578 4,1361,151 Female 2,154458 2,085402 2,057471 3,177701 5,3661,672 Accepted3,123582 3,1675382,752502 3,214529 4,561880 Male1,454236 1,5012551,302207 1,520226 2,020341 Female1,669346 1,6662831,450295 1,694303 2,541539 % of Applicants Accepted7572 7869 63 5341 5831 Enrolled1,438119 1,4591091,150109 1,12896 1,422133 Male72159 7186255349 56440 65352 Female71760 7414759760 56456 76981 % of Accepted Enrolling4620 46204222 3518 2615 20

21. 200720082009 In- State Out- of- State In- State Out- of- State In- State Out- of- State Applied3,995797 6,0521,279 9,5022,823 Male 1,938326 2,875578 4,1361,151 Female 2,057471 3,177701 5,3661,672 Accepted2,752502 3,214529 4,561880 Male1,302207 1,520226 2,020341 Female1,450295 1,694303 2,541539 % of Applicants Accepted6963 5341 5831 Enrolled1,150109 1,12896 1,422133 Male55349 56440 65352 Female59760 56456 76981 % of Accepted Enrolling4222 3518 2615 21

22. 200720082009 In- State Out- of- StateTotal In- State Out- of- StateTotal In- State Out- of- StateTotal Applied3,9957974,792 6,0521,2797,331 9,5022,82312,325 Male 1,938326 2,875578 4,1361,151 Female 2,057471 3,177701 5,3661,672 Accepted2,7525023,254 3,2145293,743 4,5618805,441 Male1,302207 1,520226 2,020341 Female1,450295 1,694303 2,541539 % of Applicants Accepted6963 5341 5831 Enrolled1,1501091,259 1,128961,224 1,4221331,555 Male55349 56440 65352 Female59760 56456 76981 % of Accepted Enrolling4222 3518 2615 22

23. 200720082009 In- State Out- of- StateTotal In- State Out- of- StateTotal In- State Out- of- StateTotal Applied3,9957974,792 6,0521,2797,331 9,5022,82312,325 Male 1,938326 2,875578 4,1361,151 Female 2,057471 3,177701 5,3661,672 Accepted2,75269%50263%3,255 3,21453%52941%3,744 4,56148%88031%5,441 Male1,30267%20763% 1,52053%22639% 2,02049%34130% Female1,45070%29563% 1,69453%30343% 2,54147%53932% % of Applicants Accepted6963 5341 5831 Enrolled1,15042%10922%1,259 1,12835%9618%1,224 1,42231%13315%1,555 Male55342%4924% 56437%4018% 65332%5215% Female59741%6020% 56433%5618% 76930%8115% % of Accepted Enrolling4222 3518 2615 23

24. 200720082009 In- State Out- of- StateTotal In- State Out- of- StateTotal In- State Out- of- StateTotal Applied3,9957974,792 6,0521,2797,331 9,5022,82312,325 Male 1,938326 2,875578 4,1361,151 Female 2,057471 3,177701 5,3661,672 Accepted2,75269%50263%3,255 3,21453%52941%3,744 4,56148%88031%5,441 Male1,30267%20763% 1,52053%22639% 2,02049%34130% Female1,45070%29563% 1,69453%30343% 2,54147%53932% Enrolled1,15042%10922%1,259 1,12835%9618%1,224 1,42231%13315%1,555 Male55342%4924% 56437%4018% 65332%5215% Female59741%6020% 56433%5618% 76930%8115% 24

25. 200720082009 In- State Out- of- StateTotal In- State Out- of- StateTotal In- State Out- of- StateTotal Applied3,9957974,792 6,0521,2797,331 9,5022,82312,325 Male 1,938326 2,875578 4,1361,151 Female 2,057471 3,177701 5,3661,672 Accepted2,75269%50263%3,255 3,21453%52941%3,744 4,56148%88031%5,441 Male1,30267%20763% 1,52053%22639% 2,02049%34130% Female1,45070%29563% 1,69453%30343% 2,54147%53932% Enrolled1,15042%10922%1,259 1,12835%9618%1,224 1,42231%13315%1,555 Male55342%4924% 56437%4018% 65332%5215% Female59741%6020% 56433%5618% 76930%8115% 25

26. 200720082009 In- State Out- of- StateTotal In- State Out- of- StateTotal In- State Out- of- StateTotal Applied3,9957974,792 6,0521,2797,331 9,5022,82312,325 Male 1,938326 2,875578 4,1361,151 Female 2,057471 3,177701 5,3661,672 Accepted2,75269%50263%3,255 3,21453%52941%3,744 4,56148%88031%5,441 Male1,30267%20763% 1,52053%22639% 2,02049%34130% Female1,45070%29563% 1,69453%30343% 2,54147%53932% Enrolled1,15042%10922%1,259 1,12835%9618%1,224 1,42231%13315%1,555 Male55342%4924% 56437%4018% 65332%5215% Female59741%6020% 56433%5618% 76930%8115% 26

27. 200720082009 In- State Out- of- StateTotal In- State Out- of- StateTotal In- State Out- of- StateTotal Applied3,9957974,7926,0521,2797,3319,5022,82312,325 Male 1,9383262,8755784,1361,151 Female 2,0574713,1777015,3661,672 Accepted2,75269%50263%3,2553,21453%52941%3,7444,56148%88031%5,441 Male1,30267%20763%1,52053%22639%2,02049%34130% Female1,45070%29563%1,69453%30343%2,54147%53932% Enrolled1,15042%10922%1,2591,12835%9618%1,2241,42231%13315%1,555 Male55342%4924%56437%4018%65332%5215% Female59741%6020%56433%5618%76930%8115% 27

28. 200720082009 In- State Out- of- State Total In- State Out- of- State Total In- State Out- of- State Total Applied3,9957974,7926,0521,2797,3319,5022,82312,325 Male 1,9383262,8755784,1361,151 Female 2,0574713,1777015,3661,672 Accepted2,75269%50263%3,2553,21453%52941%3,7444,56148%88031%5,441 Male1,30267%20763%1,52053%22639%2,02049%34130% Female1,45070%29563%1,69453%30343%2,54147%53932% Enrolled1,15042%10922%1,2591,12835%9618%1,2241,42231%13315%1,555 Male55342%4924%56437%4018%65332%5215% Female59741%6020%56433%5618%76930%8115% 28

29. 200720082009 In- State Out- of- State Total In- State Out- of- State Total In- State Out- of- State Total Applied3,9957974,7926,0521,2797,3319,5022,82312,325 Male 1,9383262,8755784,1361,151 Female 2,0574713,1777015,3661,672 Accepted2,75269%50263%3,25568%3,21453%52941%3,74451%4,56148%88031%5,44144% Male1,30267%20763%1,52053%22639%2,02049%34130% Female1,45070%29563%1,69453%30343%2,54147%53932% Enrolled1,15042%10922%1,25939%1,12835%9618%1,22433%1,42231%13315%1,55513% Male55342%4924%56437%4018%65332%5215% Female59741%6020%56433%5618%76930%8115% 29

30. 20052006200720082009 In- State Out- of- State In- State Out- of- State In- State Out- of- State In- State Out- of- State In- State Out- of- State Applied4,152812 4,0517793,995797 6,0521,279 9,5022,823 Male 1,998354 1,9663771,938326 2,875578 4,1361,151 Female 2,154458 2,085402 2,057471 3,177701 5,3661,672 Accepted3,123582 3,1675382,752502 3,214529 4,561880 Male1,454236 1,5012551,302207 1,520226 2,020341 Female1,669346 1,6662831,450295 1,694303 2,541539 % of Applicants Accepted7572 7869 63 5341 5831 Enrolled1,438119 1,4591091,150109 1,12896 1,422133 Male72159 7186255349 56440 65352 Female71760 7414759760 56456 76981 % of Accepted Enrolling4620 46204222 3518 2615 200720082009 In- State Out- of- State Total In- State Out- of- State Total In- State Out- of- State Total Applied3,9957974,7926,0521,2797,3319,5022,82312,325 Male 1,9383262,8755784,1361,151 Female 2,0574713,1777015,3661,672 Accepted2,75269%50263%3,25568%3,21453%52941%3,74451%4,56148%88031%5,44144% Male1,30267%20763%1,52053%22639%2,02049%34130% Female1,45070%29563%1,69453%30343%2,54147%53932% Enrolled1,15042%10922%1,25939%1,12835%9618%1,22433%1,42231%13315%1,55513% Male55342%4924%56437%4018%65332%5215% Female59741%6020%56433%5618%76930%8115% Here is the overall change 30

31. 200720082009 In- State Out- of- State Total In- State Out- of- State Total In- State Out- of- State Total Applied3,9957974,7926,0521,2797,3319,5022,82312,325 Male1,9383262,8755784,1361,151 Female2,0574713,1777015,3661,672 Accepted2,75269%50263%3,25568%3,21453%52941%3,74451%4,56148%88031%5,44144% Male1,30267%20763%1,52053%22639%2,02049%34130% Female1,45070%29563%1,69453%30343%2,54147%53932% Enrolled1,15042%10922%1,25939%1,12835%9618%1,22433%1,42231%13315%1,55513% Male55342%4924%56437%4018%65332%5215% Female59741%6020%56433%5618%76930%8115% 31

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33. Pie and Line charts comparing multiple criteria Neither is a good option Aside 33

34. High School Rank First-Time Full-Time Freshman 34

35. Remember our purpose 35

36. FALL 2009 LOAD AND CLASS NON- RESIDENT ALIEN AFRICAN- AMERICAN NATIVE AMERICAN ASIANHISPANICWHITE TWO OR MORE UNKNOWN TOTAL MaleFemaleMaleFemaleMaleFemaleMaleFemaleMaleFemaleMaleFemaleMaleFemaleMaleFemaleMaleFemale Full-Time New Freshmen64625415291317565690145165695844 Part-Time New Freshmen000000000042000042 TOTALS64625415291317569692145165705850 GRAND TOTAL10116611301,26151161,555 R ACE, L OAD, A ND G ENDER First-time Freshmen 844 4+2 = 6 1555 116 7.5 % 36

37. R ACE, L OAD, A ND G ENDER 37

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41. Without axis break Aside 41

42. As bar chart with axis break Aside 42

43. As bar chart Aside 43

44. J UNIOR S ENIOR E NROLLMENT I NCLUDING S ECOND M AJORS 44

45. http://www.clearlyandsimply.com/clearly_and_simply/2009/06/choropleth-maps-with-excel.html Geographic Distribution First-time Full-time Freshmen Enrollment by County 45

46. http://www.clearlyandsimply.com/clearly_and_simply/2009/06/choropleth-maps-with-excel.html Geographic Distribution First-time Full-time Freshmen Enrollment by State 46

47. http://www.clearlyandsimply.com/clearly_and_simply/2009/06/choropleth-maps-with-excel.html Geographic Distribution First-time Full-time Freshmen Enrollment by Country 47

48. http://peltiertech.com/WordPress/excel-box-and-whisker-diagrams-box-plots/ HS GPA 48

49. Resources Edward Tufte (http://www.edwardtufte.com/)http://www.edwardtufte.com/ –The Visual Display of Quantitative Information, 2001 Stephen Few (http://www.perceptualedge.com/)http://www.perceptualedge.com/ –Show Me the Numbers, 2004 –Information Dashboard Design, 2006 –Now you see it, 2009 http://www.extremepresentation.com/design/charts/ http://www.juiceanalytics.com/chart-chooser/ Purna Duggirala (http://chandoo.org/wp/ ) – Excel helphttp://chandoo.org/wp/ Jon Peltier (http://peltiertech.com) – Excel templateshttp://peltiertech.com 49

50. Contact Information David Onder, Director of Assessment dmonder@wcu.edu Alison Joseph, Business and Technology Applications Analyst ajoseph@wcu.edu Office of Institutional Planning and Effectiveness opie.wcu.edu, (828) 227-7239 Special thanks to Billy Hutchings (OIPE employee), Stephanie Virgo (former employee) and John Bradsher (student employee) 50