1. Social Psychology How humans think about, relate to, and influence others

2. Social psychology Two major assumptions –Behavior is driven by context –Subjective perceptions guide our behavior

3. Conformity and obedience Social norms –Conclusions: Anxiety prevents us from breaking norms We need to justify our actions Context directs our feelings and behavior

4. Conformity and obedience Would you resist group pressure? –Most people say “Yes” –Studies say: Probably not. Asch Milgram

5. Asch study Demonstrates suggestibility as a form of conformity.

6. Milgram study Subjects believed they were participating in a study on the effects of punishment on learning Milgram found that obedience is highest when: –Authority figure is ___________ & _______________ –Victim is _____________ & ________________ –Disobedience has not been modeled

7. Conformity and obedience Conditions that strengthen conformity:  One is made to feel incompetent or insecure.  The group has at least three people.  The group is unanimous.  One admires the group’s status and attractiveness.  One has no prior commitment to a response.  The group observes one’s behavior.  One’s culture strongly encourages respect for a social standard.

8. Conformity and obedience Why do we conform? –To be ______________

9. Group influence Individual behavior is influenced by the presence of others –Social facilitation –Social loafing –Disindividuation

10. Group influence Individual behavior may also influence the behavior of the group

11. Group influence Group behavior is influenced by the interactions within a group –Group polarization –Groupthink

12. Social relations How we relate to one another through a variety of attitudes and actions –Prejudice –Attraction

13. Prejudice An unjustifiable, mostly unconscious, attitude toward a group and its members Schema –Beliefs –Emotions –Predisposition to act Discrimination = behavior How common is prejudice? –Implicit association test

14. Social roots of prejudice Social inequalities increase prejudice Social divisions increase prejudice Emotional scapegoating

15. Cognitive roots of prejudice Categorization Availability heuristic Just-world phenomenon

16. Attraction Influenced by: –Proximity –Physical attractiveness –Similarity

17. Romantic love Passionate love –Intense attraction, based on arousal –Temporary Companionate love –Enduring attachment based on mutual interests, values and commitment Equity Intimacy

18. Social thinking Attribution theory - our interpretation about the cause of someone else’s behavior –Dispositional attribution –Situational attribution Fundamental attribution error Self-serving bias

19. Attitudes and actions Attitudes are influence how we feel and act –Attitudes direct our behavior –Can actions can direct attitudes?

20. Zimbardo’s Stanford Prison Experiment Examined the effects of role playing on attitudes and behavior –Assigned volunteers to play the role of prisoner or prison guard –Role playing can have a strong effect on beliefs

21. Cognitive dissonance Tension that results from opposition between actions and beliefs

22. Foot-in-the-door phenomenon Strategy for gaining compliance –People who agree to a small request will later agree to a larger request Charities Alliances

23. Can attitudes be legislated? Can people’s beliefs be changed by creating laws that enforce specific behaviors?