1. Dhirender Nirwani IBM developerWorks February 2010 IBM developerWorks NEED IT ? GET IT

2. An Introduction to IBM developerWorks http://www.ibm.com/developerworks IBM’s community of developers, IT Professionals & students

3. What we offer IBM developerWorks is the destination on the web for developers and IT professionals to stay on the cutting edge and develop their skills on open standards technologies and IBM products. Delivers the deep technical code, content, and community you need and depend on to get answers to your tough technical questions. Delivers unparalleled content in over 4 languages, including articles, tutorials, demos, events and more. ibm.com/developerWorks/aboutdW developerWorks: IBM’s community of developers, IT Professionals, & students Key Statistics: 8 M Users Over 1M skill activities per year 34 industry awards Serves 200 countries Various local language sites

4. Developer & DBA Project Manager Tester Student Application support Analyst Architect Consultant developerWorks has a wide breadth of technical content and community offerings for many IT roles The audience for ibm.com/developerWorks

5. Need it? Get it with developerWorks Hot topics: Web2.0 AJAX Eclipse UML Java XML Develop your skills Personalize, connect, and share Stay abreast of technical trendsDownload & evaluate code

6. The “Hall of Fame inductees are consistent winners, whose high quality has been proven and maintained over time” - The Jolt award web site

7. Technical events: Free face-to-face seminars & hands-on learning sessions at a location near you. Online interactive sessions with a live speaker Download-on-demand replay of interactive sessions; available anytime. On-demand demos: Build skills and awareness of IBM products and technologies with short demos showing cutting-edge IBM solutions. ibm.com/developerWorks/offers/techbriefings Want to learn a new skill? Watch a demo or attend a technical event developerWorks on-demand learning resources you need, in the format that suits your lifestyle Example: Watch a demo to learn more about Rational Jazz

8. Product & technology tutorials: “How to” scenarios that walk a user through a specific task Available in varying degrees of difficulty – from novice to expert. Certification preparation tutorials Skill kits: Modules packaged up for easy download and available 24x7 ibm.com/developerWorks/training Need to strengthen your existing skill set? Complete a tutorial or download a skill kit Example: Complete a tutorial to learn how to develop a Facebook application with PHP and IBM products Acquire today’s in-demand skills!

9. Standard trial code downloads Online/hosted sandboxes Beta code Updates & fixes NEW! IBM products are available on the Amazon Web Services Cloud. Plus additional services to help you evaluate – demos, tutorials, forums, etc. Need to evaluate an IBM product or technology? We’ve got you covered with trial code & more Example: Try WebSphere Portal Express to see if it’s the best product to create a rich internet application

10. Bringing developerWorks to you Follow us on Twitter www.twitter.com/developerworks www.twitter.com/developerworks developerWorks gizmos iGoogle, Yahoo, Netvibes developerWorks iPhone app ibm.com/developerWorks/iphone ibm.com/developerWorks/iphone Mobile developerWorks wireless.ibm.com/developerWorkswireless.ibm.com/developerWorks Learn more at ibm.com/developerworks/dwgizmosibm.com/developerworks/dwgizmos Download the Google desktop gadget developerWorks on Facebook www.facebook.com/apps/application.php?id=5663866319

11. developerWorks has actively invested in developing relationships with the technical community since 2004 and now My developerWorks is Leveraging the Power of Web 2.0 “My” is the keyword Leveraging WEB 2.0

12. I NEED A COMMUNITY where I can find answers and relevant content fast, form meaningful connections, collaborate and innovate with others outside of my immediate team or friends. "We must, indeed, all hang together or, most assuredly, we shall all hang separately.“ -Benjamin Franklin Voice of Developer …

13. Hanging together … World's Geekiest Social Network - My developerWorks »Read Write web »http://www.readwriteweb.com/cgi-bin/mt/mt-tb.cgi/11300

14. a professional network and knowledge base that connects the developer community worldwide to share and collaborate My developerWorks… My developerWorks runs on IBM Lotus connections. Build a profile Add comments Personalize My home Connect with colleagues Join or create a group Tag, rate & recommend content Start an activity Track bookmarks Contribute to a wiki Listen to a podcast Write a blog entry Post to forums ibm.com/developerworks/mydeveloperworks Join today!

15. Delivering a platform for our audience, by our audience.. Facilitate Web as a platform Harness the collective intelligence. Encourage participation and user contributions. Offer a rich user experience Align with Web 2.0 best practices. Improve findability, deliver personalization. Encourage users to engage Provide lower bar of entry, motivation to register. Promote collaboration among users. Make meaningful recommendations Communicate the right message to the right users at the right time. Ensure the information is relevant to our user’s need. Why My developerWorks? ** **

16. Build your own developerWorks persona Connect and team with colleagues of similar interests, skills and roles. Personalize your view of developerWorks artifacts. Follow topic experts within the community or become one yourself. Your opinion matters. Rate, comment, tag, and participate. ibm.com/developerworks/mydeveloperworks Want to be part of the community? Join My developerWorks today

17. 1.Be recognized as a topic expert Showcase your skills and gain recognition with over 3 million visitors a month to the developerWorks web site. Start your own blog, add comments, make recommendations and provide feedback on technical content. 2.Gain valuable feedback Get involved and learn just what users are saying about your products. What are real problems they face? What do they like and not like? What do they want? 3.Connect with your target audience Start a discussion or provide input about a specific topic. Start a group or get a team working collaborating in Activities. 4.Expand your network, build your skills Grow your network tenfold, both inside and outside IBM. What’s in it for you and your team… Tons! And this is only the beginning… *

18. Unified profile across all community applications Surfaces more information Additional personalization features (roles, skills, interests, goals, and more) Add photos, favorite links, and tags Connect with colleagues Profiles Personalize your profile

19. Check out the latest blog entries, or your own blog posts Toggle between the latest blog entries, and My blogs. My home > Blogs

20. My home > My Feeds Customize the My feeds widget to display the latest developerWorks content on the IBM products and technologies you specify. Example: Watch a personalized feed to display all Cloud computing articles the moment they are published, alleviating the need to search Content matching your interests arrives right on your desktop as its published.

21. Collaborate with others members to deliver on a common goal Attach and share documents Assign to-do items Identify key days Track progress Add comments Share new thoughts Publish best practices Have a group task? Set up an Activity Example: Create an activity & outline tasks to build a new My developerWorks group

22. Teaming your thing? Join or start your own Group Share valuable links Pull in feeds from other RSS sources Communicate with group members via the message board Send emails to group members or communicate individually one-to-one Example: Start a group to share a best practices on Java. Groups provide an outlet for people to interact, share ideas, add comments, and tag content around a subject or technology they are passionate about.

23. What can you do? Join the community! If you lead a technical team - create a profile on My developerWorks and ask your team members to join Create groups related to the topics that you work on If you have any ideas for a widget, contact Branavan Ganesan *

24. Because you matter … –Form meaningful connections that matter to you… because your network matters –Get the recognition you deserve among your peers worldwide … because your career matters –Find what and who you need, fast... because your productivity matters Summary…

25. Where do you get started? Right here! Create your My developerWorks profile https://www.ibm.com/developerworks/mydeveloperworks/profileshttps://www.ibm.com/developerworks/mydeveloperworks/profiles Follow updates on Twitter http://twitter.com/developerworkshttp://twitter.com/developerworks User RSS Feeds and Content Syndication on your Company’s Intranet Portal Joint Communities (Make company centric communities) Author Content, join the Authorship Recognition Programs

26. SUMMARY developerWorks is a deep, technical resource and an online community of IT professionals and students around the world. We are focused on making it easy for you to find the information you need, develop skills quickly, and collaborate with IBM and each other. Get the most out of developerWorks and have your voice heard by creating your My developerWorks profile today!

27. “As we enjoy great advantages from the inventions of others, we should be glad of an opportunity to serve others by any invention of ours; and this we should do freely and generously.” -Benjamin Franklin Merci Grazie Gracias Danke