1. © SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING DECA PREP CHAPTER 4SLIDE 1 CASE STUDY CASE STUDY Breaking Up Is Hard To Do Think Critically Why are universities considering joining other football conferences? Why are conference playoff games attractive in college football? Who are the losers when teams jump to new conferences? What seems to be the greatest factor considered when deciding to switch to a new conference?

2. © SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING DECA PREP CHAPTER 4SLIDE 2 EVENT PREP EVENT PREP Marketing Management Series Role Play Performance Indicators Evaluated Define the problem or challenge of the university. Outline the advantages of being part of the new conference. Highlight university traditions that will continue even with membership in the new conference.

3. © SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING DECA PREP CHAPTER 4SLIDE 3 EVENT PREP EVENT PREP Marketing Management Series Role Play Describe merchandise that combines tradition with membership in the new conference. Explain strategies to maintain positive relations with fans and alumni. Explain functions to get fans and alumni excited about new rivalries. Performance Indicators Evaluated (continued)