1. Is Life Getting Better or Worse ? A Generational View www.annimac.com.au Methodist Ladies College : June 2004 Annimac Futurist

2. Rate of Change  15 minutes - new technology  15 days - new product / service  15 seconds - new web site Change we experience in one day Our Grandparents did in one year !

4. Driving the speed of change Technology 70 % of jobs in 2020 do not exist now because 80 % technology not thought of

5. Likely jobs in next 10 years : Director of Emerging Thought Human Interface Manager * Creative Undertaker Thought Jockey Chief Imagination Officer Hacker Relations Manager Valuer of Intangible Assets * Chief Zookeeper * Exists 2003

7. 21 C Nature of Work  Team based  Project based  Multi tasked  Flat decision making  Skill based leadership

8. 21 C Nature of Employment  Mon – Fri 9 – 5 disappearing  Contract work  Part time jobs  Self employment

10. From :  masculine paradigm - logical  wealth driven  problem focussed  existing processes To :  feminine paradigm - intuitive  values driven  create goals  innovate processes Huge Paradigm Shift :

12. Huge paradigm shift Create change : Masculine Feminine by using fear by using hope use desperation use inspiration go for win-lose go for win-win

14. Generations Baby Boomers b 1945 – 60 age 45 - 60 fewer males Generation X 1960 – 75 30 - 45 largest number DotComs 1975 – 90 15 – 30 first wired gen Ferals 1990 – 05 0 - 15 fewest - ½ GenX

16. Baby Boomers 45 - 60 Married or divorced Empty nesters Retired or part time workers Downsizing lives Set relationships Sense of community Material status Male Identity from job Medium term planners Travellers or homebodies Seek new safe experiences Security conscious Health conscious Defer to authority Love/hate change

18. Single Childless Net Dating Mobile renters Mobile nfa renters Varied lifestyles Global i.d. Materialism assumed Short term planners Multi careers SOHO Risk takers fast decisions Environmental values Personal journey Defer to heroes Expect accept change Generation Xers 30 – 45

20. DotComs 15 – 30 Temporary pairing Group socialising No careers own path Parental home Global I.d. Net relationships Non consumers I.d. from activity Wired immediacy Multi channeled multi actions Planetary group mission Temporary deference Need & welcome change

22. Ferals 0 – 15 No patterns Wired into global village Global momentary limitless relationships Global i.d from self values Parental home Future jobs unimportant Planetary mission Non consumers Unlimited mind channels Very immediate & long term views No deference Respect when needed Live change & ignore barriers

24. Summary : Better or Worse  rapid rate of change  major shift in values  relationships focus  options Work / Life styles  individual responsibility  young rule change  healthy sustainability coming.

25. thank you WWW.ANNIMAC.COM.AU