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Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing
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RATINGS
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Page 3 Bus N=5,777 LRT N=1,558 PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH: OVERALL, YOU ARE SATISFIED WITH METRO TRANSIT SERVICE. Highlights and Trends: Overall Satisfaction 96% LRT 94% Bus
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Page 4 “PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH EACH OF THE FOLLOWING STATEMENTS.” Note: Numbers in gray are averages on a 4-point scale 200620052003 3.243.213.20 3.183.15N/A 3.233.193.20 2.892.882.80 Highlights and Trends: Bus Ratings
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Page 5 Highlights and Trends: Train Ratings “PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH EACH OF THE FOLLOWING STATEMENTS.” 20062005 3.163.19 3.203.25 2.682.54 2.532.29 3.012.89 Note: Numbers in gray are averages on a 4-point scale
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CUSTOMER COMPOSITION
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Page 7 Bus N=5,327 LRT N=1,470 “ARE YOU…?”
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Page 8 “HOW MANY DAYS PER WEEK DO YOU RIDE THE BUS/TRAIN?” Bus N=6,345 LRT N=1,422
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Page 9 Highlights and Trends: Younger bus riders? “WHAT IS YOUR AGE?” N=5,820
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RIDING PATTERNS
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Page 11 Bus N=5,067 LRT N=1,368 “WHAT IS THE ONE MAIN REASON YOU USE TRANSIT?”
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Page 12 Bus N=5,864 LRT N=1,550 “WHAT IS THE PRIMARY PURPOSE OF YOUR TRIP TODAY?”
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Page 13 * Not included in bus survey Bus N=5,069 LRT N=1,436 “WHAT IS YOUR PRIMARY SOURCE FOR TRANSIT INFORMATION?”
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Page 14 *Not included in bus survey **Not included in LRT survey Bus N=6,162 LRT N=1,543 “HOW DID YOU PAY YOUR FARE TODAY?”
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Page 15 * Not included in bus survey. Bus N=5,479 LRT N=1,512 “IF TRANSIT* HAD NOT BEEN AVAILABLE, HOW WOULD YOU HAVE MADE THIS TRIP?”
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Page 16 Bus N=4,395 LRT N=1,157 “PLEASE INDICATE FOR WHICH OF THE FOLLOWING SPECIAL EVENTS YOU USE METRO TRANSIT SERVICE.”
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LRT ONLY SURVEY QUESTIONS
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Page 18 “HOW MUCH DID THE INTRODUCTION OF THE LIGHT RAIL TRAIN INFLUENCE YOUR DECISION TO USE METRO TRANSIT SERVICE?” LRT N=1,544
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Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing
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