2. Seybold Conference 1999 San Francisco, Aug 30-Sept 3 http://www.seyboldseminars.com/Events/archive_index.html Seybold Conference 1999 San Francisco, Aug 30-Sept 3 To view conference transcripts: http://www.seyboldseminars.com/Events/archive_index.html Name: sfalumni; Password: insf99 http://www.seyboldseminars.com/Events/archive_index.html Things I found interesting Malcolm GrahamMalcolm Graham, S958 Malcolm Graham

3. Malcolm GrahamMalcolm Graham, S958, Seybold, San Francisco - Aug30-Sep3 1999 - 1 Nortel at Seybold Nortel people I met at Seybold From left to right Alan Proffitt, Malcolm Graham, Dustin Taylor, Derek Cadzow, Tim Chandler, Bob Mutter, Kerri-Ann Belanger, Kris Lizuck

4. Malcolm GrahamMalcolm Graham, S958, Seybold, San Francisco - Aug30-Sep3 1999 - 2 Topic list XML (extensible markup language) ICE (information & content exchange) SVG (scalable vector graphics) E-commerce Summary of things I found of interest

5. Malcolm GrahamMalcolm Graham, S958, Seybold, San Francisco - Aug30-Sep3 1999 - 3 XML (extensible mark-up language) XML is a method for tagging structured data in a text file (based on SGML); is designed to meet the challenges of large-scale electronic publishing and will be widely used in the future for the exchange of data across Web XML 1.0 specification defines context-interpretable tags & attributes for developing applications that work with each other; growing set of optional modules; e.g., Xlink, XSL, DOM, RDF, DTD; see http://www.w3.org/XML/ and http://www.ibm.com/developer/xml/; see tutorialhttp://www.w3.org/XML/http://www.ibm.com/developer/xml/tutorial Makes it easy to automatically process data using inexpensive software Enables the display of information as required Provides metadata, data about information, to ease the task of finding the right information Enables definition of platform-independent protocols for data exchange (e.g., ICE) especially for E-commerce What is it? Why is it important?

6. Malcolm GrahamMalcolm Graham, S958, Seybold, San Francisco - Aug30-Sep3 1999 - 4 ICE (information & content exchange) ICE is an XML-based protocol designed primarily for business-to-business network-based interactions; for example, syndicated publishing networks, Web superstores, and online reseller channels by establishing Web-site-to-Web-site information networks. See http://www.gca.org/http://www.gca.org/ The ICE specification provides a common language & architecture to facilitate the process of automatically exchanging, updating, supplying & controlling assets in a trusted fashion without manual intervention or knowledge of remote Web site structures ICE will be widely used for E-commerce Example: National Semiconductor site, see http://www.national.com/ http://www.national.com/ What is it? Why is it important?

7. Malcolm GrahamMalcolm Graham, S958, Seybold, San Francisco - Aug30-Sep3 1999 - 5 SVG (scalable vector graphics) SVG is a language for describing two-dimensional graphics in XML. SVG can be dynamic and interactive. SVG can be animated via scripting. See http://www.w3.org/Graphics/SVG/ http://www.w3.org/Graphics/SVG/ SVG, which is XML-based, may replace GIF, JPEG, Flash & QuickTime on the web and is independent of the display platform (monitor, TV, LED, or print) SVG features: small size, high-resolution, zooming & panning inside graphics without reloading, animation, filter, kerning, masking, scripting, & linking Users can obtain dynamic information from an SVG object; since SVG is XML-based, it's entirely text- based which allows search engines to index SVG objects and users to search for text within them (for example, button text or a street name on a map) What is it? Why is it important?

8. Malcolm GrahamMalcolm Graham, S958, Seybold, San Francisco - Aug30-Sep3 1999 - 6 E-commerce E-commerce will dominate web development thrusts over the next few years Business-to-consumer: 8 to 108 billion by 2003 Business-to-business: 131 billion to 1.5 trillion by 2003 Business-to-business (web-server-to-web-server) will be the dominant focus with secondary focus on consumer XML, ICE, SVG, and dynamic information delivery will be the dominant technologies employed Enabling digital content for E-commerce: Adobe announced WebBuy plugin for Acrobat Reader and PDF Merchant (server-based technology)WebBuyPDF Merchant Examples: Microsoft BizTalk; Open Buying on the Internet (OBI); RosettaNet, CommerceNetBizTalkOBIRosettaNetCommerceNet Web trends & metrics, see http://www.thestandard.net/http://www.thestandard.net/ What is it? Why is it important?