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E NGLISH FURTHER ORAL ACTIVITY Alan Liu. P ART 2: L ANGUAGE AND MASS COMMUNICATION What is advertising? The act or practice of calling public attention.

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Presentation on theme: "E NGLISH FURTHER ORAL ACTIVITY Alan Liu. P ART 2: L ANGUAGE AND MASS COMMUNICATION What is advertising? The act or practice of calling public attention."— Presentation transcript:

1 E NGLISH FURTHER ORAL ACTIVITY Alan Liu

2 P ART 2: L ANGUAGE AND MASS COMMUNICATION What is advertising? The act or practice of calling public attention to one’s product, service, need, etc., especially paid announcements in newspapers and magazines, over radio or television, on billboard, etc. : to get more customers by advertising. (dictionary.com) The action of calling something to the attention of the public especially by paid advertisement. (Merriam-Webster) Advertising (or advertizing) is a form of communication used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group of people) to continue to take some new action. (Wikipedia)

3 I NTERESTING P EPSI COMMERCIAL http://www.youtube.com/watch?v=40DykbPa4Lc &feature=related

4 I NTERESTING P EPSI C OMMERCIAL Techniques used in this commercial: Bandwagon effect Wit and humor Plain folks Attractive figure (Caterpillar to butterfly)/ Celebrity Pathos Slogan Viral

5 B ANNED P EPSI COMMERCIAL http://www.youtube.com/watch?v=LM9rA4LbOM c

6 B ANNED P EPSI C OMMERCIAL Techniques used in this commercial: Controversy Sensationalism Shocking Provocation Pathos Superiority

7 D ISCOVERY C HANNEL C OMMERCIAL http://www.youtube.com/watch?v=8EdaLfJjDuE &feature=fvst

8 D ISCOVERY C HANNEL C OMMERCIAL Techinques used in this commercial: Celebrities Ethos Pathos Hyperbole/Exaggeration

9 B ANNED N IKE C OMMERCIAL http://www.youtube.com/watch?v=RmdOiaPLOus

10 B ANNED N IKE C OMMERCIAL Techniques used in this commercial: Slogan Association Appeal Bandwagon effect Plain folks

11 Thanks for listening!

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