1. Computer-assisted! Young Entrepreneurs Leadership Program Copyright 2014

2. Part 1 Concepts and Software Features

3. Tutorial and Guide Computer-Assisted Customized Business Plan Copyright 2014 Everything is Explained!

4. Every successful business consists of a Good Idea and Good Resources! (in comparison to the competition) Good Resources Good Idea A Successful Business 4

5. Concept: Every successful business consists of a Good Idea and Good Resources! A Good Idea cannot compensate for Poor Resources and Good Resources cannot compensate for a Poor Idea. Both are required for success! Eureka!! = The Entrepreneur Business Model! The Business Plan Toolkit Concept Differentiation SalesAdvertising Competition Products & Services Customer Profiles Facilities Balance Sheet StaffingFunding Ownership Financial Model Business Idea Business Resources Business Model Split the Business Model into the Idea and the Resources 5

6. Step 2 - Customer Profiles Example

7. Color Indicates Competitive Quality Each worksheet is assessed as Competitive/Blue or Caution/Yellow as compared to your competition. The example below reflects an assessment of a small business with potential competitive issues. The yellow elements dramatically display areas of concern. These weaknesses should be the focus of corrective action. Differentiation SalesAdvertising Competition Products & Services Customer Profiles Facilities Balance Sheet StaffingFunding Ownership Financial Model Business Idea Business Idea Business Resources Business Model 7

8. The Business Plan Toolkit Software The Business Plan Toolkit software provides four small business planning tools: – The Business Plan Toolkit Instructions - a great tutorial on small business principles and how to use the Business Plan Toolkit software – The 12 Excel Worksheets - provide an easy to use, comprehensive, and structured approach to developing a business plan – The PPT Business Model - a terrific management tool to portray your business strengths and weaknesses – The Word Business Plan Outline - preformatted to match the worksheet data and simplify writing the plan The following slides will demonstrate the details of these tools 8

9. Part 2 Worksheets and Business Model 9

10. Differentiation SalesAdvertising Competition Products & Services Customer Profiles Facilities Balance Sheet StaffingFunding Ownership Financial Model Business Idea Business Resources Business Model The Business Idea Elements These six elements define the Business Idea. To be a “Good Idea”, these six elements “must be competitive in the marketplace”. We will review these six worksheets. 10

11. Step 1 – Products and Services 11

12. Step 2 – Customer Profiles 12

13. Step 3 - Competition 13

14. Step 4 - Differentiation 14

15. Step 5 - Advertising 15

16. Step 6 - Sales 16

17. Posting Your Business Model At this point you should have posted your Business Idea element assessments on the blank Business Model. It might look like this. 17 Differentiation SalesAdvertising Competition Products & Services Customer Profiles Facilities Balance Sheet StaffingFunding Ownership Financial Model Business Idea Business Resources Business Model

18. These six elements define the Business Resources. Good Resources are “all of the assets required to implement and sustain the Idea.” We will review these six worksheets. The Business Resources Worksheets 18 Differentiation SalesAdvertising Competition Products & Services Customer Profiles Facilities Balance Sheet StaffingFunding Ownership Financial Model Business Idea Business Resources Business Model

19. Step 7 - Ownership 19

20. Step 8 - Staffing 20

21. Step 9 - Facilities 21

22. Step 10 – Financial Model 22

23. Step 11- Funding 23

24. Step 12 – Balance Sheet 24

25. The Business Model is a Summary The Business Model is a graphic summary of your Business Plan. It’s easy to interpret and it is based upon your own worksheet data. It dramatically focuses your attention on critical elements that could prove to be fatal. It’s easy to have an experienced mentor check your judgment. 25 Differentiation SalesAdvertising Competition Products & Services Customer Profiles Facilities Balance Sheet StaffingFunding Ownership Financial Model Business Idea Business Resources Business Model

26. The Business Plan Toolkit process: Gather the Business Plan Data (Worksheets) – Facts – Assumptions – Goals – Alternatives – Conclusions Assess the Quality of the BP Data – Does the data reflect a strong competitive position? – Is it likely to be successful in meeting the goals? – Is the decision to proceed with the Plan? Write the Business Plan (the Easy Part) – Follow the Business Plan Outline – Convert the abbreviated worksheet data into good business English – The Worksheets and the Business Model may meet your business planning needs The Business Plan Toolkit Process 26