2. Marquee Keywords  Go for the obvious.  Research others over time.  First, match your existing content.  Check multiple sources – fast

3. Meet the Home Page, Your New Best Friend  Spend energy on home page; search engines often find favor with it.  Visited more often than other pages.  Include good Call to Action; have substitute on deck. Live Parenting Help #1 Google #1 MSN #1 Yahoo!

4. Find Choice Places for Links  Research blogs, websites and newsletters find the most notable (i.e. who links to major competitors).  If you have a product or website feature worth noting, they may give you a link and traffic.  DMOZ and Yahoo! directory are good places to start.  Look for free and paid specialty industry directories.

5. Promote Your Expertise with Guides  If you’re an expert, tell the world.  Make 2-3 page guides full of your wisdom or views on industry trends.  Leave out the sales hype.  Cross-promote throughout your website.  News release: PRWeb  Make forms simple

6. Cache Trends  Track the cache trend dates  Time optimization  Check results

7. Limit Your Strategy  Focus on a few pages with your limited set of keywords and phrases  Focus on page titles first; see what rankings that achieves.  Make minor content changes. #2 MSN, #7 Google

8. Rescue Words Trapped in Graphics  Blend text, especially with headers.  Include the whole phrase; don’t separate by other words.  Make two lines if necessary.

9. Make Extra Content – You’re Allowed  Testimonials  Featured products  Comparisons  Technical specs  F.A.Q  Case studies  Industry trends Floating Boat Lifts: #3 Google, #1 MSN, #2 Yahoo!

10. Don’t Fall for Web Analytics Misinterpretation  Don’t necessarily put all of your bets on Yahoo!  Your real customer base may be in Google.  Google would be better if more terms ranked higher.  Conversion data will reveal the true winner.  Complexion of search data, including keywords/phrases will change over time.

11. Enter the Google 300 and Win!  Don’t just see Top 10-30.  What if you are 35?  What if you are 76?  What if you are 212?  Google 300 ranking baseline.  Track your performance.

12. Thank You Questions? Call Mike Murray anytime at 216.369.2220 ext. 111 E-mail: mmurray@fathomseo.commmurray@fathomseo.com Fathom SEO Toll-Free: 1-866-RANK YOU (726.5968)