1. SEO AND SEM Getting the Internet Money...

2. The GOAL OF SEO

3. Achieving the Goal: Inside Your Site Inside The Site SHOW ME THE RELEVANCE!!!!!!!!!!!

4. Achieving the Goal: Outside Your Site

5. Limitations of SEO: Everybody's Doing It I JUST OPTIMIZED MY WEBSITE!!!!!!!!

6. Limitations of SEO: Your Competitors Have a Some Cash to Spend Paid Search by Competitors

7. Limitations of SEO: Search Engine Competition The Search Engines Quest to Be the Best

8. Limitations of SEO: Crazy Competition

9. Limitations of SEO: Aggregators

10. What Does the Future Hold Social Search and the Sharing the Long Tail

11. What Does the Future Hold? Google Squared

12. What Does the Future Hold? Google’s Wonderwheel

13. What Does the Future Hold? Real Time Search

14. Search Engine Marketing http://www.rossdawsonblog.com/FoM07center_longtail.jpg The Long Tail

15. What’s Unique: Auction Format Max BidQuality ScoreAd RankCPC Maximum amount advertiser willing to pay per click Out of 10Max bid x Quality Score P 1 =B 2 Q 2 /Q 1

16. What’s Unique?: Split Tests

17. What’s Unique Tools for Measuring and Planning a SEM Campaign

18. Conclusion It doesn’t matter if your peddling goods, services, information or entertainment...the real value of your website lies in what you offer viewers...the first step of a successful SEO or SEM campaign is a solid website...once that’s established a company can leverage the analytic data to create an effective and efficient search engine presence.