1. Business Writing PowerPoint Brazil Summer Program 2014

2. Outline of Lecture ▪ General Business Information ▪ White Papers & Audiences ▪ Presentations & Types

3. General Business Information Being a Business Owner ▪ How I began ▪ Services ▪ Payroll ▪ Transcription ▪ Typing (books, articles, etc.) ▪ R é sum é s, Cover Letters, Statements of Purpose, etc. ▪ Telephone Answering ▪ Organization Secretary (Medical Group, etc.) ▪ Office Space ▪ Temporary Employees: testing, training, placement

4. General Business Information, cont. Being a Business Owner, cont. ▪ Customer Service ▪ Product: When the ‘product’ is the client ▪ Quality Control ▪ Usability ▪ Salary ▪ Hiring Employees

5. Customer Service ▪ “The Customer is always right!” ▪ Negotiation ▪ Contracts - signed! ▪ Extras

6. Product ▪ When the ‘product’ is the client ▪ Customer Service as a product ▪ ‘Word of Mouth’ ▪ Customer Service… again ▪ Quality ▪ Negotiation

7. White Papers & Audiences ▪ History of White Papers ▪ Current Use of White Papers ▪ The “White” of White Papers

8. History of White Papers ▪ Research ▪ Information Presentation ▪ Only for Decision Makers

9. Audiences ▪ Primary ▪ Secondary ▪ Tertiary

10. Primary Audience ▪ Owners ▪ Managers ▪ Board of Directors

11. Secondary Audience ▪ Investors ▪ Employees ▪ Interested Parties

12. Tertiary Audience ▪ Stockholders ▪ Potential Stockholders ▪ Interested Parties

13. Why does audience matter - and what should we do about it? ▪ Primary Audience ▪ Skim ▪ Bolded text ▪ Search for specific information ▪ Secondary Audience ▪ Need to be grounded ▪ Main sections ▪ Tertiary Audience ▪ Need to be informed ▪ Will read all

14. Current Use of White Papers “In the IT industry, the white paper has become a popular tool for promoting a new product or service. It’s frequently used in tandem with case studies and other sales literature as part of an overall marketing campaign.” http://www.klariti.com/white-papers/How-to- design-White-Papers.shtml

15. The “White” of White Papers ▪ Visually Appealing ▪ Cultural Reading Tendencies ▪ ‘Breathing’ space for eyes and brain ▪ Samples: http://jodoran.net/white-papers/http://jodoran.net/white-papers/

16. Presentations ▪ Two Types: ▪ Educational ▪ Professional ▪ Font and Visuals: https://www.youtube.com/watch?v=liQLdRk0Ziw https://www.youtube.com/watch?v=liQLdRk0Ziw ▪ Print-Outs/Hand-Outs

17. Business ‘Sharing’ ▪ Tell them what you are going to tell them... ▪ Tell them (give them the information)... ▪ Tell them what you told them.