1. RHETORIC AND Design

2. Design ?!! “Even written arguments that do not contain graphics or images have a look and feel that also communicates meaning…All writing has a body language” (Faigley and Selzer, 225)

3. Body language ?!! Rhetoric and SPACE –“Spoken language forces you to put things in a sequence; visual design forces you to arrange things in space” (Faigley and Selzer, 226). PRINT CULTURE Writing on the WEB

4. Principles of Design Faigley and Selzer: Arrangement Consistency Contrast

5. Alternatively… C ontrast R epetition A lignment P roximity

6. Establishing relationships between information Jillian loves PUPPIES! Jillian loves puppies …. a lot.

7. White Space

8. Typefaces and fonts Facility and effect Serif Sans serif Script Display

9. THE NEWS What’s on the first page? How is the text divided? What draws your attention?