1. Innovating through EU Regional Policy Bringing knowledge to the market: licensing and IPR Brussels 12th of June 2006

2. Business Services Legal/Political advice International negotiations Issues Patents Registers -Trademarks -Utility models -Designs The Danish Patent and Trademark Office DKK 171 million in income (2005) 1,855Patent applications 1,955 Foreign patent applications 10,582Trademark applications 364Design applications 301Utility model applications Established in 1894 ISO9001 certified 245 employees

3. The Danish Patent and Trademark Office is the centre for strategic information and protection of technology and business identifiers Mission

4. Free services  Call Center handling: 15.000 calls a year Legal hotline Library around 500 visitors Distance training in use of databases Design helpdesk in the Danish Center of Designs  Free training and education Regional and branch specific meetings Education at universities etc. Speeches at different events

5. Commercial Services  Searches and analyses for: Novelty Infringement Competitors New business opportunities  Courses and conferences 50 courses 5 conferences a year

6. Projects  IPscore® A framework for management insight into risk and potentials, building bridges for in-house communication  Entrepreneurs homepage  Knowledge trading Website, education of entrepreneur advisers, helpdesk for patents and trademarks, patent scanning  IPAudit® Supported by the European Social Fond

7. IPAudit®  Objective Increase general awareness on IP and Give exact knowledge of IP  By Focusing on the operative use - in a strategic perspective - of IP in a company Companies with potentials for offensive use of IP  Result A systematic IP background for business development in companies

8. IPAudit® IP Management Introduction IPAudit® Implementation of IP Strategy Decisions on strategic level Building of Portfolio Competitors surveillance In-licensing Out- licensingEducationPartnership

9. The first phases of the project  Development of an interview guide and a IP-audit report  Education of 16 IP consultants (Patent Agents and DKPTO):  Module 1: The Excellence Model, IP-audit  Module 2: The Role of a Process Consultant  Promotion and Campaign (2 conferences)  SMEs are invited to join the project  IP-audit in 120 companies with report and specific advisory scheme  IP Upgrade: IP Courses and IP Strategy Development

10. Thank you for your attention! Charlotte Mayntz Director of Corporate Communication and Planning Danish Patent and Trademark Office ckm@dkpto.dk