1. © 2010 Rivkin Radler LLP. Presented by: Aurelia Sanchez Assistant Librarian April 2010

2. © 2010 Rivkin Radler LLP.  A Law firm is a business  The Library is an integral part of the firm’s business

3. © 2010 Rivkin Radler LLP.  Increase use of electronic resources  Communicate value of the Library  Build brand recognition  Stay Employed!!!

4. © 2010 Rivkin Radler LLP.  Way too much work  Unnecessary fluff  Not Enough Time

5. © 2010 Rivkin Radler LLP.  “Do We have a Library?”  “Does our Library have an online catalog?”  “We have access to Courtlink?, Really?”

6. © 2010 Rivkin Radler LLP.  One word: VALUE  “Relative worth, utility or importance”  Quality  Relationships with library staff  Access more databases  Efficient  Cost Effective  Save the clients $

7. © 2010 Rivkin Radler LLP.  Inform changes  Training  One-on-One  Group training  E-mail  Intranet  Firm Bulletin or Newsletter  Attend Practice Group sessions

8. © 2010 Rivkin Radler LLP.  Be Responsive  Return calls and reply to e-mails  Attorney should not have to chase you down  Use the same method used by the patron

9. © 2010 Rivkin Radler LLP. Elements that are hard to put a price on plus value-added service taken literally equals QUALITY SERVICE

10. © 2010 Rivkin Radler LLP.  Marketing Department  Business Development  Research  Management issues

11. © 2010 Rivkin Radler LLP.  Publish an article  HARO (Help-A-Reporter-Out)  ProfNet (hefty subscription fee)  Current on Firm dealings  Make you integral part of the firm

12. © 2010 Rivkin Radler LLP.  Marketing Department  IT or IS  Accounting  Docketing  Records  BENEFITS  Co-Branding and collaboration  New Venues for marketing services  Dispel the concept of “turf”

13. © 2010 Rivkin Radler LLP.

14.  Strategic Leader-Proactive and Seize Opportunity  Rapport Builder-High Visibility-Communication Builder  Contributor  Idea Generator  Become involved-“Walk the Talk”

15. © 2010 Rivkin Radler LLP.  A Brand is the total experience a patron has with you  A Brand is delivery on a promise consistently

16. © 2010 Rivkin Radler LLP.  Plain Vanilla  Assumption name brand is better, pledge to our clients  Unique  Reputable sources (not Wikipedia)  Current  Reliable  Positive Expectations

17. © 2010 Rivkin Radler LLP.  Repetition  Simplicity  Visibility  Relevance

18. © 2010 Rivkin Radler LLP.  Intranet/Portal  Further Brand recognition of the Library  Show constant Innovation  Provide Services  Vendors  Webinar

19. © 2010 Rivkin Radler LLP.  Return On Investments  Follow Up  Survey  CRM-Customer Relationship Management  Microsoft Outlook or GroupWise-  make full use of “contact functions” Effective Use of Product is the most essential element in ROI

20. © 2010 Rivkin Radler LLP. Promote Evaluate Analyze