1. HR: You are Part of the Social Conversation! Get Strategic! By: Cat Carlos & Bryan Wempen @GetHiredbyCat@BryanWempen #MNSHRM

2. Why do you want to use Social Media? Recruiting Engagement Branding/Culture Top 3 reasons to use social media: #MNSHRM

3. Recruiting with Social Media What is a Talent Community? – Facebook page – Twitter – Blog #MNSHRM

4. Branded Facebook Page Talent Communities

5. Engagement with Social Media What’s the best page for you? (join w/corporate or separate career page) Culture/Branding – Company events/fun contests Communications Internal/External – Wellness Initiatives – Benefits groups internally – Compare strategies/tactics internally with other divisions – Externally- relate to customers/potential employees #MNSHRM

6. Common objections against Social Media Takes too much time Liability Executive leadership isn’t on board Employees will spend too much time using it at work Question: Has anyone had to go up against objections to implement SM? How did you do it? #MNSHRM

7. Benefits of Social Media Crowdsourcing information – Connecting with other practitioners Build brand/culture Create a fun workplace to help recruit candidates and engage employees Question: Discuss how your company has utilized social media and what it improved. #MNSHRM

8. Questions? Contact us: Bryan Wempen – Twitter: @BryanWempen – bryanw@peopleclues.com bryanw@peopleclues.com Cat Carlos – Twitter: @GethiredbyCat – cathleenc@peopleclues.com cathleenc@peopleclues.com #MNSHRM