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USING FACEBOOK FOR VIRAL MARKETING AND AUDIENCE ENGAGEMENT Presented by Linh Ho, Principal at Ideation Agency linh@ideationagency.com Office: 323-206-6491 www.ideationagency.com
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THE AVERAGE FACEBOOK USER CLICKS THE LIKE BUTTON 9 TIMES, WRITES 25 COMMENTS, BECOMES A FAN OF 2 PAGES, IS A MEMBER OF 12 GROUPS AND SPENDS 55 MINUTES ON FACEBOOK DAILY.
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TRADITIONAL ADVERTISING PASS ALONG VALUE = 2:1 VS. SOCIAL MEDIA PASS ALONG VALUE = INFINITE * Higher Return on Investment VS.
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When it comes to social media it’s all about Return on Engagement
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What Facebook Posts Can Feel Like
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Too Few Updates = Messages won’t connect Subscribers are disengaged Too Many Updates = Can you say “hide”? Updates that read like spam = Can you say “unlike”?
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POST EFFECTIVENESS BY TYPE www.ideationagency.com
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IMAGE POSTS RECEIVED 22% MORE ENGAGEMENT THAN VIDEO POSTS
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IMAGE POSTS RECEIVED 54% MORE ENGAGEMENT THAN TEXT POSTS
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BUT, VIDEO RECEIVES 27% MORE ENGAGEMENT THAN TEXT POSTS
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Recap of Post Effectiveness
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Frequency How much is too much? Once a day but No more than 2x a day
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COMPARING SOCIAL NETWORKS www.ideationagency.com
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11 POWERFUL TOOLS FOR MARKETERS www.ideationagency.com
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Publicize Events
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Build Brand Loyalty
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Increase Sales
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Connect with other Social Media ____________________________
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Hold Contests
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Gain Insight on your Brand
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Capture Subscriber Information
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Publish Content
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Engage with Games
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Crowdsourcing
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Drive Traffic to Business Locations
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Q & A IDEATIONAGENCY.COM
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