1. www.SweetSavvyMedia.com

2. Sweet Savvy Media Anne DoulosDawn BarracoDoreen Wong Is a boutique social media marketing and public relations firm specializing in content and marketing strategies to enhance customer engagement across social platforms resulting in ORGANIC consumer growth and brand loyalty.

5. Create Positive Branding How to Build a Social Community Effective Tools and Strategies

7. Travel Truths $8.1 T RILLION I NDUSTRY $750 M ILLION H OURLY 99 OUT OF 100 W OULD T RAVEL M ORE T OP I NTERNET S EARCH P EOPLE S HARE P HOTOS E VOLVING I NDUSTRY

8. 84% Use FB to promote business 45% Use Twitter to generate leads Prefer recommendations from family & friends 52% Travel plans affected by seeing friends FB pictures 70% Global Consumers say online reviews are most trusted form of advertising Evolution of the Social Traveler

9. Social Media Annual Usage Key Findings Multi-platform use on the rise – 52% of online adults use 2 or more social sites 56% of online adults ages 65 years or older use Facebook. This represents 31% of all seniors 53% of young adults 18- 29 use Instagram – 49% of them use it daily 70% of Facebook users engage daily and 45% of them do so several times a day 42% of online women use Pinterest, compared to 13% of men *Update* Periscope gained 1 million users in 10 days. Facebook did it in 10 months

10. The Key to Social Media Success

11. Page PostEngage Nurture WOW Social Influence Marketing

12. Effective Tool 1: Build/Use Fan Page

13. Your Fan Page Is A Billboard To Build Your Brand B UILD A P OSITIVE S OCIAL B RAND 1.Represents the Authentic You 2.Provide Value – Inspire, Educate, Entertain 3.Strong Bio 4.Profile Picture 5.Give, Give, Give 6.Engage, Engage, Engage

14. Your Fan Page Can Provide - Vacation Ideas - How To & What To - Virtual Vacation

15. Profile Picture - Brand Recognition Eye-Catching Cover Photo Allows Fans to Comment on Page Customized URL www.Facebook.com/Disneyland Tells me how many of my friends also “Like” this page Include Business Website Complete the About Section Post a Minimum of 3x a Week Schedule Posts Respond to Fans who Comment/Share

16. The Key to Building Your Social Network

17. How Does This Page Make You Feel?

18. Likeability = Profitability Start a Conversation No = Nurture Opportunity Sharing (not Sales) = Discover Like Minds & Friends Engagement is… Uncovering Root of Objections Never Defending or Convincing

19. Page PostEngage Nurture WOW Likeability Occurs Here

20. Effective Tool 2 Avoid Forcing Old Tactics In New M edia Don’t Sell What You Sell

21. Building a Social Community Means Engaging with the Community

22. Art of Engagement Not all posts are created the same Share your personality Ask questions Start conversations Respond Spelling and Grammar Consistency is key D ON ’ T S ELL W HAT Y OU S ELL

23. You Don’t Need Big Numbers to Standout 60 Page Likes

24. Fan Page Gives Data 80 Page Likes Gained 20+ Likes from This Post

25. Improved Customer Service Across Platforms

26. Effective Tool 3 To Build Your Network You Should Post Consistently and Respond in a Timely Manner Post Minimum 3x a Week Schedule Your Posts for the Week Aim to build lasting relationships not quick sales Inspire, Educate, Entertain

27. Regular Price: $45.99 +Tax Offer valid until Tuesday, November 3rd $84.00 +Tax

28. For a copy of the PowerPoint www.SweetSavvyMedia.com/PowerPoint

29. SweetSavvyMedia.com Dawn Barraco Twitter: @dawnbarraco Email: dawnbarraco@gmail.com Doreen Wong Twitter: @doreenhwong Email: doreenhwong@gmail.com Anne Doulos Twitter: @adoulos Email: adoulos@gmail.com