2. The Aims and Objectives of Businesses

3. All Businesses can have…. Mission statements Aims & Objectives

4. …the main purpose of a business is stated in a…. Mission statement

5. Mission statements … by reading a mission statement you can usually tell what a business actually does!

6. Microsoft’s Mission statement Bill Gates has said that Microsoft’s mission is…. “taking the internet, combining it with great software and turning that into the most powerful tool of all time”.

7. Mission statements You should be able to tell that Microsoft is involved with the internet, computers and software development!

8. British Airway’s Mission statement …is “to be the undisputed leader in world travel”

9. British Airway’s Mission statement...from this you should know that British Airways operates in the travel market.

10. British Airway’s Mission statement …but it is not very clear about which type of travel (except for the fact there is the word ‘Airways’ in the Company name!)

11. …it is one thing to state a mission or a purpose but another to achieve it.

12. To achieve its purpose, a business must have…. Aims the goals the business wants to achieve Objectives practical steps to achieve the goals - usually quantified (measurable)

13. Aims

14. Aims…. In business the main aims are usually Survival Profit maximisation Growth

15. Many businesses have some or all of the following aims…. making a profit providing goods and services to the local community surviving expanding (see ppt on growth) maximising sales improving quality of product improving quality of service providing a highly competitive service providing a charitable service providing a voluntary service being environmentally friendly

16. British Airways Aim “being the airline of first choice in key markets”

17. Objectives

18. Objectives are measurable... a business needs to identify specific practical targets it needs to accomplish in order to achieve its aims. These are called OBJECTIVES

19. Objectives are quantified... So that success can be easily measured. Eg British Airways could have an objective “to increase sales of air tickets to business passengers by 5% a year in Europe”

20. Aims Vs Objectives Aims are long term more subjective not easily measured Objectives are short term more objective easily measured

21. SMART Objectives

22. SMART OBJECTIVES Are –Sspecific –Mmeasurable –Aagreed –Rrealistic –Ttime constrained

23. Evaluating performance

24. Decide aims Specify objectives Work towards objectives Check performance regularly If unsatisfactory Take corrective action Adjust/review objectives Change aims How to check aims and objectives

25. The Aims and Objectives of Businesses