1. Marketing & Management Strategists Pearce Flannery pragmatica

2. Lessons From Grabbing The Oyster. Anecdotes And Advice From Icons Of Irish Business Written In Aid Of Childline Denis BrosnanPat McDonagh Louis CopelandMichael Herbert Denis DesmondPadraic O Ceidigh Declan GanleyFeargal Quinn Anne HeratyNiall Quinn Liam GriffinJames Sheehan

3. Face The Current Reality Confront The Brutal Facts pragmatica

4. S TO W

5. G A P What firm must know What firm knows What firm can know What firm must do KNOWLEDGE GAP STRATEGIC GAP

6. pragmatica One Essential Tool Mindmapping

8. Attitude The Single Greatest Element Of Success! pragmatica

9. 3 A’s Achievers Adequates A******** 25% 50% 25%

10. British Airways pragmatica Dead-beats Politicians Cynics Winners ATTITUDE ENERGY Putting People First

11. pragmatica Marketing & Promotion

12. Focussed Strategy Broadcast V’s Narrowcast pragmatica

13. Developing An Effective Marketing Plan pragmatica

14. Understanding Your Market C C C ConsistantCommunicationContinual pragmatica

15. Understanding Your Market Focus Groups pragmatica

16. Marketing Plan The Kipling 6: I kept 6 honest serving men. They taught me all I knew. Their names were what and why and when, how and where and who. pragmatica

17. WHEN HOW WHAT WHO WHY WHERE PLAN

18. Questions pragmatica