1. E - Business Low-Fare airlines

2. The Group Robert Malton Lukasz Klimasinski Pawel Komorowski Michal Slowikowski Lukasz Zaskurski

3. South West The Companies Easy Jet Sterling Air Polonia First low-fare airline Largest in the world In 2003 2 nd most admired corporation by fortune 54 % of revenues from web operations in 2003

4. South West The Companies Easy Jet Sterling Air Polonia First low-fare airline in Europe “Best online retailer” award in revolution new media ranking Half the seat kilometer cost of British airways

5. South West The Companies Easy Jet Sterling Air Polonia Founded as traditional airline launches e-business strategy in 2002 Joining Scandinavia with Europe – dedicated to the region

6. South West The Companies Easy Jet Sterling Air Polonia First low-fare airline in Poland Relatively new – growing stage of operations Poor web-site

7. The Criteria Costs of operations Income disposability Internet users Bandwidth MACRO Positioning / target groups Web page functionality Client relations MICRO Thank You