1. Air Strategy Group

2. Airline Industry Partners
British Airways
easyJet
Etihad
Royal Brunei
Qatar Airways
Vietnam Airlines
Virgin Atlantic

3. Objective
To demonstrate the value and importance of third party distribution to the airline industry and to compete with direct channels

4. Why? IATA NDC is both a threat and an opportunity
IATA APJC may face further challenges re financial criteria etc
Airlines view distribution as a cost and not an investment
Therefore we battle for investment over direct channels
Consumerisation of B2B encourages direct selling
Airline Industry Partners pay £210k to GTMC a in return for benefits

5. Issues APD ( Industry Affairs) MFR ( Industry Affairs)
NDC ( Technology)
ADM policies
Sales Support
Direct v Indirect Channel disparity
Enabling and promoting growth and exports

6. Actions
Events as opposed to meetings need to be created to produce mutually beneficial results

7. Actions Surveys Consultations Product and service awareness
Business development
Relationship Building

8. What we need
Engagement
Commitment
Delivery
Reinforcement