1. IN2LEX MEETING 11.18.2009

2. Agenda Local Media work item Going National work item Brand Media Packet Social Networking Website Magazine Other Dates Mission TED X New Business? Next Meeting

3. TED X Funding for Kent Budget? Pass the hat? Updates Speakers Venue What’s next?

4. Local Media  Review of Kelly’s outlets list  Work item: what do we want from each outlet?  What’s next?

5. Going National  Work item: What media do you read?  Blogs  Magazines  News Sites  Forums  Etc.  What’s next?

6. Brand  Incorporate (where it works) into key messages something like the following: “We help $TYPE_OF_PERSON be awesome at $THING,”  Document on the Wiki  What’s next?

7. “Lexington is …” media packet  Review progress:  Talking Points  1 Paragraph  3-4 Paragraphs  Canned Power Point  Review list of accolades  On Wiki?  What’s next?

8. Social Networking  Op-in campaign design update  E-mail template  List of our social current networking outlets  What’s next?

9. Website  Pecha Kucha video on the tubes?  Calendar on the web?  Entrepreneur profiles ready for upload?  What’s next?

10. Magazine  Name  velocity  ricochet  inflexion  Editorial Board  Articles started?  Deadlines  What’s next?

11. Other dates  Awesome Inc. Mobile Conference 4/2-3 or 4/16-17?  Appalachian Ideas Networkl  Social Entrepreneurship 4/2-3?  Startup Slam?

12. Current Mission Statement Promote Lexington as a career, education and lifestyle destination for Professionals in the Creative and Technical Fields Act as catalyst where our Technical, Entrepreneur, and Creative communities coincide. *note: Professionals in the Creative and Technical Fields extends beyond arts and technical. It also includes more traditional professions, such as finance or marketing, with experience in technology related business.

13. Administrative  Next meetings, Time & Place  Marketing Team: 9AM 11.18, CLX

14. Backup Slides

15. Proposed Content for week of 4.22  Earthday related technology  Makers Fair  Inventor’s Council Meeting  Venture Club Meeting  5 Across  Awesome Inc: Startup Weekend  Hackspedition  4 th Friday  Keeneland  HHH, Alleycat  Geek Week