1. Community Engagement Education and Outreach

2. Defining “community” for your needs AudienceTypeFrequencyMediaPurpose StaffMeetingWeeklyLiveShare status, plans VolunteersNotices Awards ………… E-mail … Recognition DonorsAcknowledgments Benefit Dinner … Annual ………… … Fundraising Youth………… Horse Owners……Social Media Education Activism Community Groups Reverse Volunteering ………

3. Why Use Social Media? Crosses all our target audiences Communicate, communicate, communicate Because marketing matters Increase your reach Educate Advocate Motivate

4. Social Media Do:Do Not: Have a social media policyEngage in flaming Limit who can postContinually post the horrific Monitor continuallyMake it personal Respond, interactPost without reviewing material Run campaigns Balance posts Post frequently Educate Entertain Support other organizations and causes