1. Take Charge of Your Health AEE 440 Christine Adams Powerpoint Presentation caf941@psu.edu Take Charge of Your Health

2. Cardiovascular Disease (CVD ) #1 cause of death in the U.S. 860,000 Americans died in 2005 Early diagnosis/treatment reduces risk Early screening includes cholesterol and BP checks Individuals >50 could add 8-11 years

3. Screening for High Cholesterol

4. Cholesterol & Blood Pressure (BP) 65 million Americans have high cholesterol High cholesterol >200 = increased CVD Many Americans ??? Cholesterol/BP levels High BP causes heart attack, stroke & renal insufficiency in adults >18 BP >130/90 is considered high

5. Screening for High Blood Pressure

6. “Take Charge of Your Health” Media Campaign Location – Blair County, PA Target audience – Young adults ages 18-25 Adult men ages 40-55 Women ages 45-65 Free screenings for all participants Medical personnel available for referrals & questions

7. Purpose Identify individuals at risk for CVD Increase community awareness Immediate blood cholesterol analysis Free blood pressure readings Decrease prevalence/incidence of CVD

8. Types of Media Radio – WRKY, W A L Y, WFGY, WRTA Television- WTAJ-TV & WJAC-TV Newspaper – Tyrone Daily Herald, Altoona Mirror, Ad Bargain Sheet Flyers/Posters Public Service Announcements – WeAreCentralPA.com Facebook

9. Roles of Media Team Media Director: Development of media campaign Director of Communications : – Public relations – Hiring of personnel Web Designer Videographer Six PSU students: – Four media/communication – Two journalism

10. Media Campaign Timeline

11. Cholesterol Overview Video

12. Cholesterol video overview URL http://www.youtube.com/watch?v=whADdlG KTA