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APAC Advance Planning Quarterly Ops Review Jasbir Singh
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Executive Summary 17% YoY Growth 2.3M (ASCP+Demantra) Demantra performance poor FY08 Budget @ 160% YoY Growth R12 Readiness Completed (545 Mandays) Important customer success ERP Customers Advancing to SCP SCM Solution Sets ($K) FY03FY04FY05FY06 Procurement 4266418236979515 Manufacturing 2800279635243175 Order Management 2970258925675964 Maintenance Mgmt 21412097282879 Logistics 281110013755624 SCP130295620131805 High Tech (OSFM) 36050865103 PLM 012857640
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FY’07 Summary Results 2.3M FY07 Revenue Across MRD Industries Only 84% Revenue from EBS SCP ANZ contributed 44% of total APAC 48% Revenue from Top 5 Customers Top 10 @ 68% 36 Customers (Transactions) Avg = 66K FY’07 Details
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FY’08 Strategy TARGETS $6M: EBS-SCP 4M, Demantra 2M 160% YoY Growth Demantra Focussed Sales Reps in Place (5 headcount) NAMED & COMMERCIALS Sales Teams formed for more focus (SEGMENTATION) Niche partners strategy started : 2 (AU), 1(India) New markets (Healthcare Supply Chain, Demantra for Media – Fairfax Success) Continue Close collaboration with PIBU (Ex: AGSS) Upsell into ERP Install Base (NAMED ACCOUNT PLANNING) “ERP+1” Strategy. Sell “+1” Component and Down Play ERP (Change the Game) KEY ACCOUNTS FOCUS (75~80% of Target) Foxconn, NSW Health Support, ACER, SEMPOERNA, GCMMF FONTERRA Brands, Bluescope Steel, TSMC, GCMMF INITIATIVES & STRATEGIES EBS-SCP DEMANTRA
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FY’08 Strategy – Pipeline Situation Forecast FY08: 2.6M (43% of Target) Open Pipe : 14M (2.3 Times Target) Close to 10M in pre-pipe (Qualification Stage) Healthcare new market Partner Enablement Producing Results Segementation showing +ve growth in SCP DEMANTRA EBS – Supply Chain Planning
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Market Overview Market Description: 121M – Total SCM 2006 software rev market* (Gartner July 2007) is 121M – Planning application showing healthy growth – ANZ, KR & CN is 60% of market Oracle’s Market Position: – Solid Growth of 62% YoY – No 2 at 28% of market share *
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Go To Market Plans Marketing: – Demand Driven Supply Network GTMi by IBU – Regional Shows – Adaptive Supply Chain for High Tech GTMi by IBU – Regional Shows – Supply Chain Roundtable in India ( 3 cities in India) – Supply Chain Rountables in China (4 cities in Greater China) – SCMLogistics (Primier Event for 1H FY08) – Sept 2007 – Singapore – 15 Cities SCM Unlimmitted Apps Days – PR Campaign in Q2 on APAC SCM – Key messages around SCM Best of Breed Apps – 80% YoY Growth – Demand Driven Adaptive Supply Chain Applications Target 2 SCM Awards in FY08.
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Sales Model SALES FORCE: SALES FORCE: –NAMED Accounts Sales Team (MRD) – Direct Field Engagement (> $500M Revenue) –COMMERCIALS Accounts Sales Team 0 – 200M (Partners) 0 – 200M (Partners) 200 to 500 (TSR & Partner Preffered Strategy) 200 to 500 (TSR & Partner Preffered Strategy) – COMMERCIALS owns all Oracle Direct Team and have formed a BDC team to drive upsell campaigns SALES READINESS: SALES READINESS: –ASCP Readiness Green, Demantra Readiness Amber –Sales Force lack domain knowledge –SCM 101 Bootcamp Training in planning stages Partner (Demantra) ANZASEANINDIAGCKR Jigsaw (ANZ) 3 Fusion5 (NZ) 1 PT Sigma Solusi Integrasi 2 Pointcode7 PT Jati Piranti Solusindo 2 S&I Systems Pte Ltd 1 HCL Technologies Limited 1 Larsen & Toubro Infotech Limited 4 Polaris Software Lab Limited 3
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Oracle Consulting Model & Plans OCS FORCE: OCS APAC created SCM Program team as a part of APAC Consulting Sales team which will be staffed with SCM Solution Architects with focus on niche SCM Solutions Current Headcount – 4 people across APAC (These architects will be 100% dedicated for business development and measured on Services revenue for SCM Solutions) H/C locations – SG, Shanghai(China), Seoul(Korea), Sydney(Australia) OCS READINESS: Currently 5-6 consultants trained on Demantra across APAC One project live in NZ (Tru-Test) Working on various opportunities in advanced stages Fonterra, Parit Padang, GE Plastics, Giti Tyres, Foxconn OCS FY08 High level Plans FY08 bookings target –USD 4M for Demantra
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Observations & Challenges Observations & Challenges on Supply Chain Solutions – Planning Hubs & Collaborative Planning is becoming critical to manage complex contract mfg business – Planning is now taking priority over ERP replacement in some customers in India and Taiwan – Customers still demanding SCP Strategy discussions during pre-sales. Extending the sales cycle – Strong Domain expertise needed in certain industries (Many sub-industries for MRD Space) – Customers are insisting for POC for Demantra (Compare Forecast) Need tools for quick load and demo (small scale POC) Need tools for quick load and demo (small scale POC) – Accenture & IBM (More than 100 Man hrs of Training & Awareness Completed). Poor ROI – Uptake seen in China and India (Maturing ERP Customers) Observations & Challenges on Demantra Value eroded when selling with EBS Suite (Worst if selling with HRMS) – License VS Budget Customers love the UI and compares it with ASCP. Branding. We still see i2 and Manugistics as 1 st instinctive choice. (ANZ) Need more case studies to be sent out to the masses (Push Awareness & e-Blasts). Some case studies are internal only Good to have our marqee customer to do a joint roadshow. It is best to get customers to talk in front of prospects. Good to have our marqee customer to do a joint roadshow. It is best to get customers to talk in front of prospects. Need more stories around OCS or partner implementations (Re-use OCS assets) Need more stories around OCS or partner implementations (Re-use OCS assets) Buy the 1 st Customer. Need higher discount for 1 st and early adopters by Region Only
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Issues & Challenges The market does not know that this products exist and hence don't ask for them Need for awareness campaigns for the field (SC's & Sales reps) & partners There are planned (Q2) JDE demand creation activities APAC Get the sales teams to try and position these products in sales campaigns Partner delivery capabilities are completely absent - we need to give them trainingOpportunity In Commercial APPS - About 40-50% of industries preferred solution is JDE. Strong Install Base to Tap. Good opportunity to position Planning solutions with JDE in CPG/F&B, Wholesale/Distribution & IM Strong partner network: PDP – APAC update > 1000 JDE customers in APAC > 1000 JDE customers in APAC – 400+ in ANZ – 500+ in ASEAN & India – 250+ HK, China & Taiwan 25 JDE partners in APAC average 5+ in India, ANZ, ASEAN, GC About 35 Named accounts 1+B revenue – Fonterra (Current Demantra opportunity) – Fosters – APB – PDP opportunity – HPCL, RS components, etc… – CPC – China Petroleum (current opportunity for JDE) Expect about 20-30 Partners Sales/Presales and 10-15 Oracle SC’s needs PDP/Planning solution Sales Presales Training Regions: ANZ, GC & India/ASEAN Planned Training
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