2. Background Two-year process of strategic planning, introspection, focus groups and organizational analysis Gathered a lot of information, suggestions and thoughtful comments Many of you were a part of that process, and we are grateful for your input and your support of the College

3. Target Audiences Realized we need outside counsel to help us tell our story to a broad range of audiences:  Students and their families – Current and prospective  Faculty and staff  Alumni  UGA  General public  Legislature and leadership at the state and federal level  Agriculture/farm community  Commodity groups  Peer institutions

4. Jackson Spalding Engaged Jackson Spalding to lead this process Georgia’s largest independent marketing communications firm  Headquartered in Atlanta; office in Athens Deliverables:  Research  Messaging  Strategic Communications Plan  Integrated Marketing Campaign To be completed by end of the calendar year

5. Next Steps The College’s leadership and communications team participated in a half-day brainstorm session at Jackson Spalding’s Athens office JS has begun the process of developing message options When messaging is approved, the communications plan and integrated marketing campaign will be built CAES will implement the plan as approved