1. Presented by: Silvano Hong Volkswagen Das Auto

2. Volkswagen A German vehicles manufacturer founded in 1937 Was founded by NAZI trade union aimed to manufacture affordable Volkswagen(peoples car) for all German One of the world leading vehicles manufacturer having 3 cars in the top 10 best selling

3. Logo History

4. Slogans Wartime: Fünf Mark die Woche mußt Du sparen, willst Du im eigenen Wagen fahren (you must save 5 Mark a week, if you want to drive in a car) Current: Das Auto

5. SWOT Analyse Strengths Strong brand portfolio Strong focus on research and development Robust production capabilities

6. SWOT Analyse Weaknesses Improper marketing strategies Less variety on design Declining market share

7. SWOT Analyse Opportunities Accelerating global demand for buses Increasing demand for hybrid electric vehicles Growth potential in India and China

8. SWOT Analyse Threats Competitors from Japan Weakening of global automotive industry Environmental protection regulations

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