1. March 2001 CBCB The Holy Grail: Media on Demand over Multicast Doron Rajwan CTO Bandwiz

2. CBCB Outline  Problems with broadband content on demand  The caching (CDN) solution  What about multicast?  Bandwiz solution: Broadband Content on Demand Over Multicast  Summary

3. March 2001 CBCB The Challenge Broadband Content Delivery

4. CBCB Content Delivery Infrastructure

5. CBCB Unicast Content Delivery

6. CBCB We are now entering the Broadband Era Unicast Content Delivery

7. CBCB In the Broadband Era Unicast Content Delivery

8. CBCB In the Broadband Era Unicast Content Delivery

9. CBCB In the Broadband Era Unicast Content Delivery

10. CBCB In the Broadband Era Unicast Content Delivery

11. CBCB Current Situation Unicast Content Delivery

12. March 2001 CBCB Content Delivery Networks: Content network, caching, delivery from the edge

13. CBCB Moving Content to the Edge Directing requests to the Edge Content Delivery Networks

14. CBCB Moving Content to the Edge also moves the problem.. to the edge

15. CBCB Content Delivery Networks Again, a non scalable solution

16. CBCB CDN: Moving Content to the Edge  Requires:  Control, re-direction, update  Overcomes:  Network link congestion  Network equipment congestion  Distance delay  Does NOT solve:  Edge server congestion  Storage problems  Bandwidth utilization

17. March 2001 CBCB What About Multicast??

18. CBCB IP Multicast

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26. CBCB Multicast is Scalable, but…  Does not support browsing / on-demand  Unidirectional “non interactive” protocol  Congestion  Reliability  Not widely deployed  ISP’s worry that the network may crash  Inter-domain connectivity issues  Multiple, complicated, routing protocols

27. CBCB Bandwiz Solution Broadband Content Delivery On-Demand over Multicast

28. CBCB Coding for asynchronous (on demand) content delivery

29. CBCB Features  Negligible receiver overhead (typically < 1%)  Can be achieved with low computational complexity  Encoder is flexible for ‘use optimization’ (file download or browsing) with a universal decoder  Supports content “grouping” and differential decoding

30. CBCB But what about Media Streaming?  Basic delivery scheme above requires receiving the entire file prior to display  Streaming solution: Data can be decoded on the fly, enabling streaming-on-demand  Streaming performance defined by:  Bandwidth at the sender  Peak bandwidth at the receiver  Latency  Computational complexity  Latency is reduced exponentially with increased bandwidth at the server

31. CBCB Streaming On Demand  Naïve solution – Carousel  Today’s NVoD:  N times bandwidth  1/N viewing latency  Bandwiz Solution  N times bandwidth  1/e^N viewing latency!!!

32. CBCB  90 minutes movie  200 kbps real time bit-rate  total file size of 135 MB Transmitter bandwidth1 Mbps1.5 Mbps Receiver peak bandwidth1 Mbps320 Kbps CPU utilization~3%~1% Latency from ‘ click ’ to view50 seconds45 seconds Streaming - Example

33. CBCB Summary: Streaming On-Demand  With ONLY 4 to 7 times the bandwidth of a single unicast transmission, and almost the same receiving bandwidth:  Practically unlimited number of viewers  Full screen quality viewing  Most loss tolerant solution  View from start when joining  Short viewing latency (system parameter)

34. CBCB Servers/Bandwidth Savings in both Unicast/Multicast Today’s Unicast Bandwiz Unicast Bandwiz Multicast Total Output Bandwidth 1 Gbps 12 mbps # of Servers (Pentium PC) >1021 Viewing Latency 10 sec30 sec  2-3 full feature 100 min. MPEG movies  1 mbps per stream  1000 simultaneous viewers with broadband modems

35. CBCB Summary  Multicast:  Scalable, substantial resource savings  However, unidirectional, non-interactive, same data to all receivers  The Holy Grail:  Use Multicast for On-Demand Delivery of Popular Content  Streaming Solution:  Optimal Tradeoff between Server Bandwidth and Delay

36. March 2001 CBCB THANK YOU