1. Shapes and Layouts Use simplified blocks and lines to map out your initial ideas and experiment with ideas before going into any detail.

2. Shapes and Layouts Neutral shapes can be used to represent ideas for graphics, photos, blocks of texts, motifs and watermarks

3. Shapes and Layouts The space around the shape (also known as white space) The shape

4. Shapes and Layouts Enlarge shape for dramatic effect Negative spaces and shapes

5. Shapes and Layouts Have fun experimenting with many different forms and expressing different ideas, however abstract and unrealistic

6. Shapes and Layouts

7. Use “latin text” as dummy text, or a place holder, so you can swap shapes for blocks of text, and again, have fun experimenting! www.loremipsum.net provides latin text you can copy and paste easily

8. Shapes and Layouts Combine shapes with text - this may lead to new and very interesting ideas