1. Mobile, social media, and web Roadmap Presentations for Committee on Technology and Architecture November - December, 2011 Jeff R. Jorgenson Deputy Director, UCSF Telemedicine November 10, 2011

2. Schedule of Discussions November –Identity and Access Management (Amy Day) –Security and Policy (David Rusting) –TeleMedicine and Videoconferencing (Tim Greer) –Mobile, New Media, and Web (Jeff Jorgenson ) December –IT Services and Communications (John Gingrich) –Enterprise Architecture and Applications (Jane Wong) –Enterprise Architecture and Infrastructure (Mark Day) –SOM Tech Mgmt and Advisory Committee (Erik Wieland) 2 SECTION HEADING

3. Present challenges Some centralization on web development but need additional resources Design and marketing efforts need a similar focus Social media options not well understood No alignment with UCOP Communications Technology Group Mobile development in silos and pockets. Lack of overall strategy 3

4. 4 Project Portfolio for 2012 Recommend Common Social collaboration tool Develop centralized web/ux group – Phase 1: Hire a resource to recommend centralized model Staff recommendation Service model Outreach –Phase 2: Integrated web strategy, Drupal templates, common analytics, search tool, calendar Apply upcoming UC wide Accessibility standards Define mobile strategy –Productionalize UCSF Mobile –Find mHealth partner SECTION HEADING

5. Develop centralized web/ux group If we want to advance the UCSF web vision, we must move toward a centralized, cost efficient approach. Various departments are collectively ready to spend over $1M on their projects, we should use this money most efficiently. Centralized approach provides: –a path to the ultimate UCSF-wide web vision: web infrastructure, best practices, consistency in web experience, metrics tracking, and a foundation for web brand standards –a core group of developers who will grow into our in-house Drupal experts –cost savings and operational efficiencies as we share web hosting and the starter kit 5

6. Estimated Resource Requirements Centralized web/ux group – Phase 1: Hire a dedicated resource to, conduct user research and recommend centralized model – could be consultant or product manager Mobile: Data structures, redundancy for hosting, program manager, development resource w/CSS skills UCOP Accessibility tool and mandated policy will need a resource for compliance. 6