1. NYAC: Everything You Want to Know About Digitization Jill Hurst-Wahl Hurst Associates, Ltd. Copyright © 2008, Hurst Associates, Ltd. All rights reserved.

2. [Material] Selection

3. Hurst Associates, Ltd. Photo by Helen Black www.flickr.com/photos/spikeyhelen/802400171/

4. Hurst Associates, Ltd. What warrants increased access? What is difficult to access? Which items are popular? What materials are of value? Has the collection been described?

5. Hurst Associates, Ltd. Which materials can easily be cleared of copyright, privacy & publicity concerns? http://www.flickr.com/photos/pugno_muliebriter/1384247192/

6. Hurst Associates, Ltd. Copyright Section 101 - Definitions Section 106 – Exclusive Rights Section 107 – Fair Use Section 108 – Reproductions by Libraries and Archives Section 110 - Exemption of certain performances and displays (Educational Use)

7. Hurst Associates, Ltd. Privacy & Publicity In the U.S., governed by state law. Generally end at death. Privacy – The right to be left alone. –Invasion includes intrusion, appropriation of name or likeness, unreasonable publicity and false light.

8. Hurst Associates, Ltd. Publicity –Prevents the unauthorized commercial use of an individual's name, likeness, or other recognizable aspects of one's persona.

9. Hurst Associates, Ltd. Copyright Analysis Process Is the work copyrightable? Is the work copyrighted? Who owns or controls the copyright? What rights does the owner control? What rights are involved in the project? What limitations apply? What is your exposure?

10. Key Factors for Success

11. Hurst Associates, Ltd. Key Factors for Success Mentioned by Completed Projects Understanding the process Copyright clearance Funding Staff, training, tech savviness Collaborators Time

12. Hurst Associates, Ltd. Equipment / space Clear organizational priorities Good communication Eliminate territorial barriers Realize that you are never finished What is standing in your way?

13. Wrap-Up

14. Hurst Associates, Ltd. Broad View of the Digitization Process** 1.Does digitization fit the org’s mission? 2.Is there a known potential audience? 3.Will digitization increase access, functionality or intellectual control?

15. Hurst Associates, Ltd. 4.Will digitizing these materials fill a need that is currently unmet? 5.Are the materials in the public domain or can proper rights be secured? 6.Is funding in place?

16. Hurst Associates, Ltd. 7.Does the staff have the correct knowledge and skills? 8.Does the organization have access to the proper equipment (h/w & s/w)? 9.Will a digital asset management system or library management system be put in place so that users can locate and access the digital assets quickly and easily?

17. Hurst Associates, Ltd. 10.Has the collection been adequately processed and described? 11.Will metadata be created for the digital assets? 12.Is staff or funding available to maintain and preserve the digital assets once they are created?

18. Hurst Associates, Ltd. Jill Hurst-Wahl hurst@HurstAssociates.com AIM: jillNYS / Skype: jill.hurst.wahl www.HurstAssociates.com www.Digitization101.com www.eNetworking101.com