1. What are New Media? The Internet Mobile Phones Games Consoles Digital TV DVD DV Filmmaking MP3

2. The Internet Central hub for a number of digital media The Internet has been responsible for a change in the way different media are made and distributed No other form of mass media has allowed such widespread participation before Allows users to “become the media”, creating their own web site

3. MP3 Alters the way music is produced and distributed Developed as a way of exchanging music files via the internet Became popular due to the success of Napster Popularity of format has led to hardware being produced to play files a way from computer Becoming increasingly common and cheaper to buy than CDs Offers new and unsigned artists the chance to reach a global audience Format has the potential to empower an artist as record companies could become obsolete.

4. Digital TV Benefits of choice? Interactivity Development of digital hardware to replace VCR e.g. TIVO, Sky+ “Walled Garden” access to internet

5. Convergence The coming together of two or more technologies into one device e.g. Playstation 2.

6. Games Consoles Huge growth area – generates more money than Hollywood Crossover between film and computer games – spin off games and spin off films. Convergence is increasingly common. Involvement of huge multi-nationals e.g. Sony & Microsoft

7. Audience Response The effect the media have on an audience The way audiences use the media The ways audiences read media texts

8. Audience (Debates) Hypodermic syringe model Two step flow model Uses and gratifications model Reception theory – encoding/decoding Audience research – quantitative/qualitative

9. Summary Use correct terminology Be aware of new developments Aim to use two examples of New Technology and try to link them together.