Presentation is loading. Please wait.

Presentation is loading. Please wait.

The Future of Digital Marketing In-Product Communication Pam Hudson Director of Strategic Account Services Kelly Williams Senior Manager Strategic Account.

Published byJessie Logan Modified over 8 years ago

Similar presentations

Presentation on theme: "The Future of Digital Marketing In-Product Communication Pam Hudson Director of Strategic Account Services Kelly Williams Senior Manager Strategic Account."— Presentation transcript:

1 The Future of Digital Marketing In-Product Communication Pam Hudson Director of Strategic Account Services Kelly Williams Senior Manager Strategic Account Services

2 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 2 Some of Our Customers…

3 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 3 Webinar Topics What is In-Product Communication, how does it work? Exponentially grow your marketable universe Successes seen Analytics and Actionable Customer Insight Q&A

4 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 4 In Product Messaging Successes What early adopters are seeing :  500% increase in product rating posts  7 times the survey engagements rates  5 times the product registrations  3 times the Warranty Sales  Expansion of their customer profile Adding In Product Messaging to the marketing mix has proven to reach more customers and increase customer engagement rates as it does not require an email address

5 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 5 What is In-Product Communication?

6 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 6 3 Direct, Digital Communication Channels In-Device Launched from Operating System of a Product In-App Embedded in the mobile app for wireless connected devices Direct-to-Desktop Embedded in driver of a wired or wireless connected peripheral

7 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 7 Channel #1 – In-Device

8 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 8 Channel #2 – In-App SDK to embed dynamic, native messages in the app Messaging specific to the connected hardware device

9 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 9 Channel #3 - Direct-to-Desktop Downloaded with driver updates Messaging specific to the connected hardware

10 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 10 In-Product Communication Benefits Highly relevant well timed messages Non-email based Delivered to customer as they interact with your product Distraction free direct customer dialog, customers don’t consider SPAM

11 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 11 Without Aviata’s expertise, we would not have seen an average registration lift rate of 25% worldwide and would have missed out on collecting as much customer data as we could. - Soraya Da Costa, Direct Marketing Manager, Lenovo, NA Testimonial

12 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 12 Use Case - Product Registration Engage and reach more customers faster in a low friction way. In- Product registration launches upon system boot or other behavioral triggers/rules Auto detection populates the form or is collected behind the scenes so marketer can focus on key data they need to collect from the customer Higher quality data collection such as serial number, location and language preferences QRC code experience can align with the In-Product experience offering consumers flexibility when an App is not installed Benefit is 5 times greater customer engagement using In-Product Communication.

13 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 13 Deployment Ideas for Registration

14 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 14 In-Product Registration Engagement Registration Rates Web/Card vs. In-Product

15 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 15 Use Case - Warranty Sales Increase warranty or service contract sales with one click to cart. Warranty offers trigger automatically based on client specified schedule Ability to pre-populate the warranty offer with the relevant information such as model, serial number, start and end dates of warranty and available purchase options Can integrate to client specified cart or we can provide a cart Benefit is three times the engagement rates over traditional email delivery of warranty sale offers.

16 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 16 Warranty Sale – In-Product Communication Email 20% open rate 100,000 sent nets 20,000 opens In-Product Communication 100% delivery 100,000 sent nets 100,000 views Vs

17 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 17 Use Case - Product or Marketing Messages Exclusive new channel for direct customer dialog Reach all your buyers with timely, relevant messages Trigger additional messages based on customer behavior and levels of engagement Ability to test messages and refine your contact strategy within days instead of weeks and months Offer tips and help based on behavior Benefit is having the ability to refine, improve customer communications, relationships and brand engagement in your exclusive channel.

18 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 18 Deployment Ideas - Tips

19 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 19 Deployment Idea: Event-Based Support If [Connect Device] fails [>2 Times] then message [Primary Support Options] for [Connect Device]

20 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 20 Use Case - Surveys Get 5 times higher engagement than traditional survey delivery Customer Satisfaction, Net Promoter and Net Detractor Trended product satisfaction over time including service and technical support Adhoc, one time customer feedback soundbites Instantaneous results no need to wait for tabulation Benefit is a highly customizable, rapid-fire, near 100% open rate nets 5 times the results.

21 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 21 In-App Message Style

22 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 22 Focus and User Groups module Product Development module NPS module Customer Satisfaction module SURVEYS– Pre-Configured Packages

23 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 23 Survey Engagement Rates Survey Completion Rates Email Delivery vs. In-Product Communication

24 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 24 Use Case Product Reviews Get 500% more qualified buyer reviews Auto-detect product information ensuring a qualified review No need for logins or asking customers to dig out product details Time to solicit the review at the peak customer engagement Benefit is this is the single best way to get customer reviews.

25 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 25 Deployment Idea – Rating or Review

26 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 26 The Sky is the Limit Modular and up to client Flexible to design communication program you want Open structure

27 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 27 Sample Branded Customer Experience

28 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 28 The Elusive Retail Customer – ID’d Find and communicate with all your buyers Build customer loyalty with those formerly out of reach Richer buyer profiles Garner brand and product feedback over customer lifetime Segmentation, identify and engage with influencers and brand ambassadors

29 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 29 Engage More Customers, Know Your Customers When is the last time you could claim substantial growth in your marketable universe? Are you locked in to email opt in customer communications only? How turn key can your tests roll-out to your entire customer base?

30 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 30 Customer Engagement Opportunity Increases your end customer engagement opportunities up to 10 times

31 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 31 Reports and Analytics Easy to use report dashboard Customizable to your key business metrics Exportable to PowerPoint or Excel Trended data – weekly, monthly, quarterly Reports updated nightly and available 24 x 7 Custom reports available for A/B tests, segmentation tests, etc.

32 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 32 Reporting and Analytics

33 © 2014 Aviata, Inc. All other trademarks and copyrights are the property of their respective owners. 33 Key Take Aways  500% increase in product rating posts  7 times the survey engagements rates  5 times the product registrations  3 times the Warranty Sales  Expansion of their customer profile Reach more customers and optimize engagement rates in this new low friction channel.

34 Questions Pam Hudson – phudson@aviatainc.comphudson@aviatainc.com Kelly Williams – kwilliams@aviatainc.com

Download ppt "The Future of Digital Marketing In-Product Communication Pam Hudson Director of Strategic Account Services Kelly Williams Senior Manager Strategic Account."

Similar presentations

EasyDirector® Simplifying the way you manage your business... Full-Featured Contact & Customer Relationship Management Tool Prepared by AITechConsulting.

EasyDirector® Simplifying the way you manage your business... Full-Featured Contact & Customer Relationship Management Tool Prepared by AITechConsulting.
SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS Research Focus and Resources for Agency Partners.

SOLUTIONS FOR: MARKETING TEAMS | AGENCIES | SMALL BUSINESS Research Focus and Resources for Agency Partners.
Multichannel Personalization At Scale: Building Incremental Value With #dunnhumby.

Multichannel Personalization At Scale: Building Incremental Value With #dunnhumby.
Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational.

Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational.
PRODUCT FOCUS 5/27/14 – 6/6/14 INTRODUCTION Our Product Focus for the next two weeks is CompTIA. CompTIA is most well known for serving as the backbone.

PRODUCT FOCUS 5/27/14 – 6/6/14 INTRODUCTION Our Product Focus for the next two weeks is CompTIA. CompTIA is most well known for serving as the backbone.
Www.businessday.bg. PROFILE Business Day offers outsourcing services in sales. We have extensive experience and expertise in the key to any business and.

PROFILE Business Day offers outsourcing services in sales. We have extensive experience and expertise in the key to any business and.
Connecting the Dots Between Marketing & Sales Hubspot, Ring Revenue, and Salesforce Integration.

Connecting the Dots Between Marketing & Sales Hubspot, Ring Revenue, and Salesforce Integration.
Using the Engaging Networks email tools Ghazal Vaghedi Toronto February 21, 2012 #12ENCONF.

Using the Engaging Networks tools Ghazal Vaghedi Toronto February 21, 2012 #12ENCONF.
Broadcast email service Core tools. Agenda 1.Introduction – email tool and its main features 2.Setting up and sending a simple broadcast email 3.Achieving.

Broadcast service Core tools. Agenda 1.Introduction – tool and its main features 2.Setting up and sending a simple broadcast 3.Achieving.
Copyright © 2008 Constant Contact Inc. The Power of Email Marketing eMail list practices for retention and acquisition of customers Presented by Richard.

Copyright © 2008 Constant Contact Inc. The Power of Marketing list practices for retention and acquisition of customers Presented by Richard.
Helping retailers sell to mobile shoppers since 2007 How to Increase Sales with an SMS Campaign February 29th, 2012 Ken Barber – VP Marketing and Gwin.

Helping retailers sell to mobile shoppers since 2007 How to Increase Sales with an SMS Campaign February 29th, 2012 Ken Barber – VP Marketing and Gwin.
Rapid Mobile Development Enterprises are having a tough time keeping up with the demand for mobile apps. With these growing demands, businesses are expecting.

Rapid Mobile Development Enterprises are having a tough time keeping up with the demand for mobile apps. With these growing demands, businesses are expecting.
Building Brands. Brand Equity Brand Equity is defined as: –Financial “asset value” of a brand –Derived from goodwill and loyalty it has built among customers.

Building Brands. Brand Equity Brand Equity is defined as: –Financial “asset value” of a brand –Derived from goodwill and loyalty it has built among customers.
New Opportunities for Lowe’s Partnership opportunities.

New Opportunities for Lowe’s Partnership opportunities.
Microsoft Tag for Retail More effective merchandising using interactive shelving, signage, and advertisements.

Microsoft Tag for Retail More effective merchandising using interactive shelving, signage, and advertisements.
Www.imanetwork.org IMA CIM Overview. www.imanetwork.org IMA Mission “Provide a knowledge-sharing platform for business professionals where proven Internet.

IMA CIM Overview. IMA Mission “Provide a knowledge-sharing platform for business professionals where proven Internet.
Airline Vertical.

Airline Vertical.
1 Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin An Introduction to Integrated Marketing Communications.

1 Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin An Introduction to Integrated Marketing Communications.
Introduction to Internet Marketing key characteristics: Internet Marketing is founded largely on components of: Database Marketing Direct Marketing Customer.

Introduction to Internet Marketing key characteristics: Internet Marketing is founded largely on components of: Database Marketing Direct Marketing Customer.
“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH.

“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH.

Similar presentations

Ads by Google