1. “Organizational Strategy Study” Final Project

2. Presented By: Yasir DawoodSp-2011-MSCEM-044 Asif AliFa-2011-MSCEM-039 Irfan NawazFa-2011-MSCEM-040 M Kaiser Hanif SattiSp11-MScEM-020 Qurat ul Ain Arsalan Fa-010-MSCEM-163 Saad ToorFa-011-MSCEM-001 Presented to :Prof. Khusro P. Malik

3. Introduction This assignment deals with the concepts of strategic management and applies it to COCA COLA the leading beverage brand in the carbonated drinking market. The various aspects of the strategic planning are discussed.

4. Introduction Cont…. The Company History is given followed by the mission & vision Statement Analysis are done on the organization's strategy like PESTEL, Poster, SWOT & Functional KPI’s Lastly the alternate strategies for more enhancement in growth are suggested

5. History of Coca Cola The Coca-Cola Company, founded in 1886, is ranked number 94 in the Fortune 500 and number one in the beverage industry. They own four of the top five soft drink brands and serve over 6 billion consumers. Coca-Cola is headquartered in Atlanta, Georgia but “approximately 74% of its products are sold outside the US”.

6. History of Coca Cola Cont… The Coca-Cola Company is one of the leading manufacturers, distributors, and marketers of non alcoholic beverage concentrates and syrups. Their three major segments are North America, South Asia and the Pacific Rim, and Bottling Investments. Their five other segments include Europe; North Asia, Eurasia and Middle East; Latin America; Africa; and Corporate

7. COCA COLA SLOGANS

9. ORGANIZATIONAL STRATEGY OF COCA COLA

10. FUNCTIONAL STRATEGY OF COCA COLA

11. SWOT ANALYSIS

12. SWOT ANALYSIS (contd)

13. PESTEL ANALYSIS

14. STRATEGIC CAPABILITY

15. PORTER FIVE FORCES

16. A SURVEY REGARDING COKE VS PEPSI

23. Conclusion Coca Cola is maintain its growth and doesn’t have any immediate lethal threat for its growth or survival The alternate strategies proposed are essential for ensuring the same growth and success in the future, otherwise the results could go grey for the company

24. Thank You