1. Clothing Design Basics
Principles of Design
Clothing Design Basics

2. Principles of Design
Guidelines that tell you how the elements of design are combined
When these are used correctly, the goal of design- harmony- is achieved

3. Balance
Balance means that when you look at a garment, it has equal visual weight on both sides
It must be equally visually interesting on either side of an imaginary line
This must be achieved with color, line, form and/or texture
These imaginary lines occur vertically down the center of the body and horizontally at the waist

4. DON’T

5. DO’S

6. Proportion
Refers to how the size of one part relates to the size of the other part
It also related to how the size of one item relates to the whole outfit
For example, a sweater that comes down past your knees is not in proportion
It also applies to accessories- ex. Huge handbag on a small woman

7. DO’S

8. DON’T

9. Rhythm Is a feeling of movement
Rhythm in design is achieved through repetition, graduation, and radiation of colors, lines, shapes, and textures
Your eyes should move from one part of a design to another
Plaids and stripes should be matched at the seams

10. DON’TS

11. DO’S NO

12. DON’T

13. Emphasis The center of the interest of design is called emphasis
It is what you see first when you look at an outfit
If you wanted to emphasize the waistline, you would use a colorful belt
If you want to look taller, place the emphasis high on the body

14. Emphasis

15. Harmony Is the goal of design
It is achieved when all parts of a design look as if they belong together
The design elements (line, color, form and texture) fit the personality of the wearer and suit each other
A design must be well balanced, have a sense of rhythm, and be in good proportion to achieve harmony

16. DON’T

17. DON’TS

18. DO’s

19. DO’s