1. 1 Communications & ASCE Steve Kaufman, P.E., M.ASCE

2. 2 Topics  Why should Sections use communication tools?  What works for the Metropolitan Section? Communications for Sections and Branches

3. 3 They are necessary, not optional They provide opportunities They require preparation You control the content, you control the message. Message matters. Know what you want to communicate.

4. 4 Communications for Sections and Branches  Website – How to Start Hire Website developer – Initial development costs for our Section  $5,000 to $7,500 Use DIY options – Squarespace – Wordpress Content Management Systems – JOOMLA! – WordPress – Jupal – Drupal

5. 5  Website – Content Content President’s Message Section Information Events Calendar Newsletter Advertisements – FAQs Page FAQs Page – Metrics Metrics Communications for Sections and Branches

6. 6  List Server – Constant Contact – Mailchimp – Listserv – Majordomo

7. 7 Communications for Sections and Branches  Event Managers – EventBrite – Pay Pal – Cvent – Eventzilla – Thriva

8. 8 Communications for Sections and Branches  Event Managers – EventBrite Online registration eliminates the need to manually obtain RSVPs from attendees by phone of email. Create an attendance list in Excel or PDF format to speed up check-in at the registration table. Option to pay online by credit card Easily track the number of attendees online and set limits for total attendees if having an event at a small venue or if it sells out.

9. 9 Communications for Sections and Branches  Event Managers – EventBrite Customizable – Query attendees for ASCE number or whether PDHs wanted. – Automatically offer early registration discounts. – Automatically cut-off all online registration and payment at a specified date. – Print registration sheet for use as attendance sign-in sheet. Receive a single check with the net proceeds from EventBrite within five business days of the event.

10. 10 Communications for Sections and Branches  Event Managers – Eventbrite Fees – Registration fee of 2.5% per ticket value plus 99¢ – Credit card processing fee of 3.0% per transaction. – Section event fee schedule: Sample event registration

11. 11 Communications for Sections and Branches  Surveys – Constant Contact – Survey Monkey – Doodle – Zoomerang

12. 12  Questions Thank you for your time and attention. Communications for Sections and Branches