1. Male Circumcision Marketing-Communications-Demand By: Dr Gladys Magongo

2. Who... are we targeting? PriorityPrimaryShadow 1 18-24 HIV- males Sexual Partners 2 15-17 HIV- males Parents & Guardians

3. Clinic Identity MC campaign DemandIEC Advocacy & PR Seal of quality

4. Logo Communication objectives Hope Quality Masculinity Logo selection criteria Appeal to Men Effectively communicate the objective Distinctive

5. The Communication Strategy Drive demand for MC services through... 1.Communicating benefit of MC 2.Addressing Risk compensation Male Circumcision is not the magic bullet and must be used alongside condoms and other HIV prevention measures

6. Demand Generation IPC team 110 agents 5 lead agents General Public Agents’ catchment areas Tertiary Institutions Universities Colleges Schools Events Fairs Concerts Football Matches

7. Key Recruiting Opportunity for the MC Agents

8. DD-Day at the Swaziland Trade Fair

9. Generic MC Clinic Poster

10. Basics facts for men Basics facts for women

11. Thank You!